Rental Equipment Territory Sales Representative

Rental Equipment Territory Sales Representative - Wagner CAT Rental

Job Category: Sales

Requisition Number: RENTA006315

• Posted: November 2, 2026
• Full-Time

Locations

Showing 1 location

Aurora, CO - Rental
17800 E 22nd Ave
Aurora, CO 80011, USA

At Wagner, our people are the driving force behind everything we do. We’re committed to helping our employees grow through meaningful work, career development, and opportunities to learn and advance. Join a team that values collaboration, innovation, and the people who make our success possible. We offer excellent benefits and supply you with the tools you need to maximize your potential.

Benefits include:

• Paid Time Off (PTO) Plan - Up to 96 hours of PTO in your first year + 8 company paid holidays
• Medical, dental, and vision insurance
• Life and AD&D Insurance
• Retirement Plans - 401K eligible employees can receive a company contribution up to 7%
• Tuition Reimbursement
• Employee Assistance Program (EAP)
• CEFCU - Employees have access to services including payroll deductions, savings, accounts, loans, VISA card and more
• Additional Benefits include Supplemental life Insurance, Critical Illness + Accidental Insurance, ID WatchDog and discounted employee phone plans

The Rental Equipment Territory Sales Representative is responsible for growing rental revenue and market share within an assigned ZIP-coded territory in the Denver metropolitan area. As the single point of contact for assigned accounts, this role blends outside sales, account management, and business development - turning prospects into long‑term accounts among general contractors, subcontractors, industrial accounts, and specialty trades (including roofing, waterproofing, and painting/coatings) while positioning Wagner CAT Rentals as their first call for equipment solutions.

Successful Territory Sales Representatives are ambitious, outgoing self‑starters who thrive on job‐site relationships, disciplined prospecting, and solving problems quickly for customers who can’t afford downtime.

Pay Rate: Base Salary + Commission. Pay is based upon education and experience.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Own and grow a defined ZIP‑coded territory across the Denver metro area, developing new accounts and expanding existing relationships.
• Prospect and qualify new accounts - including dormant accounts, non‑customers, and competitors' customers - across construction, industrial, municipal, and specialty‑trade segments through cold calls, jobsite visits, and networking.
• Serve as the primary point of contact for assigned customers and their subsidiaries, managing accounts day to day through regular visits to customer offices, facilities, and job sites.
• Understand customer projects and recommend the right equipment solution, including demonstrations and product presentations to current and prospective customers.
• Build and execute a territory sales plan and account action plans that prioritize coverage, pipeline development, and account retention.
• Prepare and follow up on rental quotes, negotiate terms, and close business in coordination with branch leadership.
• Maintain a disciplined pipeline and log all sales activity, opportunities, and customer interactions in the CRM.
• Cross‑sell with specialty and other Wagner Equipment divisions to deliver complete equipment solutions.
• Coordinate with dispatch, operations, and service teams to ensure on‑time delivery, equipment readiness, and a smooth customer experience.
• Respond promptly to customer needs, including urgent equipment requests, and resolve service issues and customer concerns quickly.
• Partner with Rental Sales Management on pricing, credit, and contract terms, escalating risk items (e.g., indemnification or miscoded contract issues) as needed.