Sr. Manager, Integrated Media

About Us

We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized agencies: Go Fish Digital, REQ and WDG, with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work.

Go Fish Digital

is an engineering-forward performance marketing agency specializing in SEO, Generative Engine Optimization (GEO), its Barracuda AI platform, social commerce, and conversion-focused creative.

WDG

designs and builds complex enterprise web experiences for associations, nonprofits, foundations, universities, and other mission-driven organizations.

REQ

is a digital marketing and communications agency specializing in brand, reputation, and advocacy for global organizations across technology, healthcare, finance, hospitality, and real estate.

Together, we operate as one collaborative ecosystem, combining deep expertise, AI-powered capabilities, and a culture of curiosity to help ambitious brands grow while creating meaningful opportunities for our people.

About the role

Go Fish is seeking a Sr. Manager, Integrated Media to lead integrated media strategy, performance, and client partnership across a portfolio of accounts.

In this role, you’ll guide the development of cross-channel media strategies, oversee account performance, and ensure teams are translating client business goals into effective, measurable media programs. You’ll serve as a senior strategic partner to clients and internal stakeholders, bringing together audience insights, channel expertise, creative considerations, and performance data to drive stronger business outcomes.

You’ll also play a key role in developing Managers and junior team members, improving account and department processes, and ensuring strategic and executional excellence across the team. This role is ideal for an experienced media leader who can balance client strategy, portfolio oversight, team leadership, and operational accountability.

What you'll do

Media Strategy & Planning

• Lead the development of integrated media strategies across a portfolio of clients and complex business challenges
• Translate client business goals, market conditions, audience insights, and performance data into clear investment strategies
• Guide channel selection, audience strategy, budget allocation, sequencing, and the role of media across the customer journey
• Ensure media plans reflect integrated thinking across paid search, paid social, programmatic, video, streaming, direct media, traditional media, and emerging channels
• Challenge teams to move beyond platform-level recommendations and connect media strategy to broader business outcomes
• Oversee annual planning, quarterly planning, major campaign planning, and strategic account initiatives
• Guide the development of KPI frameworks, performance targets, testing roadmaps, and measurement approaches
• Evaluate strategic tradeoffs across reach, frequency, efficiency, scale, incrementality, and business impact
• Review and strengthen media plans, presentations, and investment recommendations before they are shared with clients
• Adapt strategies based on market shifts, competitive activity, client priorities, performance trends, and new opportunities
• Contribute to new-business strategy, pitches, proposals, and account expansion opportunities

Portfolio Performance & Growth

• Oversee performance across a portfolio of accounts and ensure teams are proactively managing toward client goals
• Identify cross-account performance trends, risks, and opportunities
• Guide Managers in diagnosing complex performance challenges and developing effective action plans
• Evaluate whether media investments are delivering the intended business impact and recommend strategic changes when needed
• Lead discussions around budget reallocation, investment priorities, scaling opportunities, and performance recovery
• Ensure optimization decisions are supported by clear hypotheses, data, and expected outcomes
• Establish and oversee testing roadmaps across channels, audiences, creative, platforms, and measurement approaches
• Help teams distinguish between tactical optimization needs and larger strategic issues
• Monitor portfolio health and proactively address risks related to performance, delivery, measurement, staffing, or client confidence
• Identify opportunities to deepen client partnerships, expand services, or introduce new media solutions
• Support client retention and agency growth through strong strategic leadership and consistent performance

Measurement & Business Analysis

• Ensure