Marketing Lead

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

Team & Role:

Join one of Logitech’s fastest-growing teams as we accelerate our success building innovative technology solutions for our customers. We’re seeking a dynamic, seasoned, highly collaborative marketing professional to play a pivotal role driving Logitech’s expansion in the government industry vertical by bringing a deep understanding of the IT decision-maker customer and channel partner audiences and leading global marketing efforts for this vertical. In this role, you will craft strategic marketing and communications plans and programs, serving as the linchpin across a global matrixed organization and collaborating with cross-departmental colleagues to elevate Logitech’s position in the marketplace.

Your Contribution:

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you’ll need for success at Logitech. In this role you will drive:

Key Responsibilities:

• Marketing strategy and planning: create marketing strategies, integrated campaigns, and programs to build awareness, drive demand, and nurture qualified government IT decision-maker leads, partnering closely with demand generation, product marketing and communications colleagues.
• Audience insights and trends: provide deep insights into the target IT decision maker buyer and influencer audiences, buying process and considerations, and stay abreast of the latest government technology procurement regulations and trends in partnership with customer insights colleagues. Cultivate an ongoing feedback loop with regional marketing and sales teams to inform plans.
• Foundational materials including messaging, personas, competitive positioning and customer journeys.
• Content plans and creation: develop, direct the development of and maintain a body of compelling marketing content and collateral (e.g., white papers, product datasheets, digital ads, event presentations, and sales enablement materials) aligned with market trends, campaign plans, and portfolio priorities in partnership with content teams and external agencies.
• Channel marketing and enablement: Partner with channel marketing and sales enablement colleagues to develop robust co-marketing and enablement initiatives and resources that empower partners to successfully position and sell Logitech for Government solutions.
• Industry partnerships: collaborate with partnership marketing, communications and business development colleagues to identify and engage key alliance partners, industry organizations and influencer communities.
• Performance monitoring and optimization: Analyze campaign performance to measure impact, optimize spend, and shape strategy, in collaboration with marketing analytics, demand generation, and channel marketing colleagues.

Key Qualifications:

• Exceptional proven relevant B2B vertical marketing experience in the technology sector
• Deep understanding of and experience marketing to the government IT decision maker buyer and channel partner audiences in the US and global markets
• Channel marketing experience
• Team/interpersonal: ability to collaborate and influence across functions and groups in a highly matrixed, growing organization and with external agencies and partners
• Ability to translate insights into impact: build plans, identify and execute the highest impact ideas and tactics to achieve business objectives
• Communication: excellent writing, editing, presentation and public speaking skills
• Strong analytical skills
• Track record of delivering exceptional business results
• Bachelor’s degree or equivalent industry experience

Location:

At Logitech, we empower global collaboration by providing a flexible hybrid work model. Depending on the role and team needs, this may include working remotely, on-site, or a blend of both. If relocation is required for this position, we will communicate the expected timeline and support offered.

This is a full-time hybrid role and we are open to candidates in the San Jose and Irvine (CA); Dallas (TX) and Doral/Miami (FL) Metro Areas. The successful candidate is expected to be in the office a minimum of two/three days a week. However, we may be open to an exceptional candidate in

Travel:

This role requires approximately up to 20% travel for internal meetings & team events, industry conferences (as required/needed), and on-site events.

Compensation:

This position offers an annual salary of typically between $ 150K and $ 220K depending on location and experience.

Logitech offers benefits such as Medical