Director Of Marketing And Health Communications

2 days ago
Madison, WI, United States University of Wisconsin Full-time
Current Employees: If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process.

Job Category: Limited

Employment Type: Regular

Job Profile: Communications Director (C)

Job Summary:
The Director of Marketing & Health Communications leads the Health and Wellbeing communications team within Student Affairs, bringing together the marketing and communication operations of University Health Services (UHS) and Recreation & Wellbeing (Rec Well). Reporting directly to the Chief of Staff, Student Affairs, Health & Wellbeing, this role provides strategic oversight and day-to-day leadership for a combined team of 10 professional staff and approximately 20 student employees, directly supervising 2 staff members.

This role balances team leadership with direct execution of high-priority communications initiatives. Primary focus areas include communication strategy, staff development, workload prioritization, and brand management across two distinct campus brands. The Director oversees executive messaging, internal communications, media relations, advancement support, crisis communications and public health communications-including emergency messaging for communicable disease response. Additionally, the position guides marketing strategies that drive revenue for Rec Well programs, memberships, and services.

Key Job Responsibilities:
  • Develops executive communications, talking points, and leadership updates for Health & Wellbeing and Student Affairs leaders
  • Serves as the primary communications contact for media inquiries and class project requests related to campus health, wellness, and recreation, partnering with University Communications as needed
  • Leverages health communications team expertise to build guidelines for crisis messaging, emergency communications, and rapid-response public health announcements
  • Exercises supervisory authority, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, assigning, rewarding, disciplining, and/or approving hours worked of at least 2.0 full-time equivalent (FTE) employees
  • Identifies, establishes, and directs media relationships and partnerships with internal and external sources
  • Assesses and streamlines merged operational workflows, approval processes, and communication channels between UHS and Rec Well
  • Identifies, proposes, and implements new or revived operational policies and procedures
  • Audits and directs day-to-day operational plans to align with strategic initiatives and to meet established objectives
  • Develops, implements, and monitors strategic communication initiatives for designated audiences and internal stakeholders to maximize engagement and strengthen collaboration efforts
  • Develops and executes marketing campaigns that support revenue-generating programs, services, facilities, and memberships within Rec Well
  • Builds and maintains collaborative relationships with campus partners, student organizations, and external community groups
  • Leads annual communication planning with UHS and Rec Well leadership, identifying communication priorities and developing a shared editorial calendar
  • Supports advancement and fundraising efforts by developing stories, impact reports, and donor materials in collaboration with Student Affairs and the Wisconsin Foundation and Alumni Association


Department:
University Health Services, Chief of Staff

Compensation:
The minimum salary for this position is $105,000, with final salary based on experience and qualifications.

This position offers a comprehensive benefits package, including generous paid time off, competitively priced health/dental/vision/life insurance, tax-advantaged savings accounts, and participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund. Information can be found at https://hr.wisc.edu/benefits/

UW is a qualified employer for thePublic Service Loan Forgiveness (PSLF)and Temporary Expanded Public Service Loan Forgiveness (TEPSLF) programs.

Required Qualifications:
  • Five or more years of progressively responsible experience in marketing, communications, public relations, health communications, or a related field.
  • Experience directly supervising and managing staff, including performance management, coaching, and staff development.
  • Demonstrated experience managing complex projects, prioritizing competing workloads, and planning and executing multi-channel marketing or communications campaigns.
  • Exceptional ability to develop, write, e

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