Senior Director, Creative New

Senior Director, Creative

Join us in inspiring everyone to express their unique beauty. IPSY is the beauty industry's most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription IPSY Original, full-size subscription IPSY Extra, and quarterly, limited-edition collection IPSY Ultimate, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day. We think self-discovery, self-expression, and confidence are beautiful. Agree? Then join us Explore careers and learn more about our values, culture, and benefits across all our brands: IPSY Careers. We're proud to be a remote-first company. Our fully remote team members have the chance to live and work where they want, because we believe work should fit into your life—not the other way around. We offer monthly virtual activities, company-wide offsites, professional development, and learning sessions, to help our team members stay connected, engaged, and impactful while working virtually.

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About the Role:

IPSY is seeking a Senior Director, Creative to own creative strategy—the visual language, tone and storytelling approach that brings the brand to life—and manage and inspire the in-house team, spanning photography, graphic design and copywriting, that brings it to execution across every touchpoint.

This role works in close partnership with Brand Strategy, which oversees brand positioning, identity and narrative. Brand Strategy sets what the brand stands for; the Senior Creative Director sets how that gets expressed creatively.

The Senior Creative Director will be a trusted partner to executive leadership, helping to elevate the brand and cut through the noise in the beauty landscape.

The ideal candidate is a strong people manager and leader first and foremost—someone who knows how to build high-performing creative teams, nurture talent, and create clarity, momentum, and accountability, while delivering exceptional creative output.

This Senior Creative Director reports to the Head of Brand Marketing and is preferably based in Los Angeles, with a hybrid schedule of 2 days per week in our Santa Monica office.

What You'll Be Doing:

• Own Creative Strategy & Vision: Define IPSY's creative strategy, the visual language, tone and storytelling approach that brings Brand Strategy's positioning to life across every channel.
• Manage & Inspire the Creative Team: Directly lead a multidisciplinary in-house team across creative strategy, photography, graphic design, and copywriting, fostering a culture of collaboration, excellence, and innovation.
• Own Visual & Written Identity Execution: Ensure cohesive visual and tonal expression—including campaign and creative copy—across all channels. Long-form editorial (blog, collateral) is applied by Content against the voice and tone standards set jointly by the SCD and Brand Strategy, and is not owned directly by this role.
• Unify Brand Expression Across Plans: Partner with Brand Strategy to determine what creative and copy elements are consistent across IPSY and which are distinct and differentiated by program, developing a clear architecture and applying it consistently.
• Modernize Storytelling: In partnership with the Content team, drive the development of thumb-stopping, community-driven creative for digital- and social-first formats that authentically reflects Gen Z and Millennial beauty culture.
• Partner with Brand Strategy: Maintain a close, clearly-scoped partnership with Brand Strategy. Own creative strategy and execution with authority over decisions that don't require new brand positioning; escalate when creative direction implies a shift in what the brand stands for.
• Partner Cross-Functionally: Work closely with Marketing (Growth, CRM, Content), Product, Merchandising, and Brand Partnerships to ensure creative and copy strategy supports business objectives, including acquisition, engagement, and retention.
• Elevate Creative Operations: In partnership with Marketing Operations, implement strong processes for briefing, feedback, and execution that enable and empower the team to delive