Adobe Alliance Sales Partner

Who We AreVML is a global creative company that combines brand experience, customer experience, and commerce to create connected brandsthat drive growth. Guided by aHuman First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100.
VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visitand follow along on  LinkedIn#WeAreVML.
Adobe Alliance SalesLocation:US
- (Remote/Hybrid)Vertical Focus:Consumer Packaged Goods (CPG), RetailThe OpportunityVML Enterprise Solutions is expanding our Adobe alliance sales capability to drive growth in the CPG and Retail sectors.
We'relooking for an experienced alliance seller to own Adobe-centric revenue for these industries—identifying, pursuing, and closing VML billable opportunities through strategic coordination with Adobe field teams and VML account leadership.
This is a quota-carrying alliance sales role focused on driving Adobe-centric client engagements. You will work alongside Adobe's industry sellers toidentifytransformation opportunities, position VML's Adobe implementation capabilities, and close complex deals. Your success depends on your ability to build trusted relationships with both Adobe partners and VML account teams, while navigating complex enterprise sales cycles.
Your wins become proof points that shape how VML and Adobe go to market together. Each closed deal strengthens the partnership, creates referenceable client success, and opens doors for future opportunities across both organizations.
Role SummaryCore Identity:Own Adobe-centric revenue generation for the CPG and Retail verticals in North America. Responsible foridentifyingand closing VML billable opportunities through coordination with Adobe field sales and VML account teams.
Role Framework:This roleoperatesacross three primary motions:Client Engagement (40%): Lead Adobe-centric client pursuits, from qualification through closePartner Coordination (35%): Align with Adobe field teams on joint opportunities and account strategiesInternal Orchestration (25%): Coordinate VML resources—solutions, delivery, executives—to win dealsAccountability:You carry quota and are accountable for Adobe-attributed revenue within your vertical portfolio. Success is measured by closed deals, pipeline health, and strength of Adobe field relationships.
Core ResponsibilitiesClient Engagement (40%)Lead Adobe-centric sales pursuits frominitialqualification through contract closeDevelop and present VML's Adobe capabilities to C-suite and senior marketing/technology leadersPosition Adobe Experience Platform, AEM, Real-Time CDP, and Journey Optimizer for CPG and retail use casesFacilitate executive briefings and workshops with clients and Adobe leadershipNavigate complex procurement processes in CPG and retail organizationsPartner Coordination (35%)Build andmaintaintrusted relationships with Adobe industry sales teams focused on retail and CPGParticipate in joint account planning with Adobe field sellersCoordinate with Adobe on opportunity registration and deal supportAttend Adobe partner events andleveragepartner programs (Exchange, SPP) for deal accelerationRepresent VML at Adobe Summit, retail industry events, and customer engagementsInternal Orchestration (25%)Collaborate with VML account teams toidentifyAdobe opportunities within existing client relationshipsCoordinate solution architects and pre-sales resources for pursuitsPartner with delivery leadership to ensure sold work transitions smoothlyContribute to Adobe alliance strategy and GTM planning for CPG/RetailMaintainaccuratepipeline and forecast in VML systemsTechnology & AI ExpectationsUse company-approved AI tools and technologies to accelerate account research, pipeline analysis, proposal development, and partner intelligence gathering. Maintain conversational fluency in partner AI offerings to support discovery conversations and position VML capabilities effectively.
Target Accounts & Focus AreasAdobe solutions emphasis: Real-Time CDP, Journey Optimizer, AEM, Experience Platform, Target, AnalyticsSolution focus: Omnichannel personalization, customer data platforms, real-time customer engagement, commerce experience, content supply chainRetail: Mass merchants, specialty retailers, grocery chains, quick-service restaurants, e-commerceCPG: Major consumer goods companies, food and beverage, personal care, household productsSuccess MetricsRevenue closed against annual quota targetPipeline coverage (3-4x quota target)Win rate on qualified Adobe opportunitiesAdobe f