Senior Analyst, Paid Social
5 days ago
Company Description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
Overview
The Senior Analyst is responsible for campaign management activities such as set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation for a specific client. The Senior Analyst is also responsible for identifying and implementing optimizations as approved by the manager and client.
The ideal candidate is an organized, data-driven, collaborative self-starter who is eager to learn and thrives in a fast-paced, ever-changing landscape. They will have at least one year of hands-on experience in executing paid ad campaigns across Facebook, Instagram, and Twitter with the highest level of accuracy, with additional experience in Snapchat and Pinterest being preferred.
Our social team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader and paid social expert who is keen to submerge themselves into a number of projects.
Responsibilities
Execute, manage, and optimize media campaigns and programs for agency clients (e.g. paid search and social, auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently and in support of Managers.
Demonstrate diligence, attention to detail, and adherence to agency best practices.
Maintain and organize campaign-specific materials.
Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns.
Assist in the development of client-facing campaign performance reports.
Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities.
Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch.
Traffic campaigns into technology platforms.
Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance.
Generate and manage monthly bill/pay and spend reporting.
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance.
Qualifications
Bachelor's degree or higher preferred in marketing, advertising, business, marketing, or equivalent.
1+ years of experience in paid social bid management, paid social campaign development/management/optimization with the use of leading Social platforms (e.g. Facebook, Twitter, etc.).
Strong analytical thinking and mathematical skills and an ability to manage data.
Experience with Facebook and Twitter Ads platform or 3rd Party API technology.
Experience with PPC and digital display advertising and traditional media elements.
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting.
Strong organizational and communication skills.
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel.
Additional Information
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
The Power of One starts with our people To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more.
Monetary assistance and support for Adoption, Surrogacy, and Fertility.
Monetary assistance and support for pet adoption.
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance.
Tuition Assistance.
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
Matching Gifts programs.
Flexible working arrangements.
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility).
Business Resource Groups that support multiple affinities and alliances.
The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Compensation Range: $59,850- $82,740 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/27/2025.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
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