Growth Marketing Senior Manager

The Senior Growth Marketing Manager will scale Vasion’s ABM strategy across our priority verticals from campaign activation through pipeline generation, turning target account engagement into the revenue that fuels company growth. This is a senior role for a marketer with hands‑on ABM experience, strong data and analytical skills, and a track record of turning strategy into pipeline results, serving as a strategic partner to Sales and partnering closely with Product Marketing, Marketing Operations, Paid Media, and internal teams to keep investment aligned to shared goals. Lead ABM strategy and activation across priority verticals, partnering with Sales on account prioritization and targeting. Own the campaign calendar and brief creation process for assigned verticals, sequencing programs to meet pipeline needs throughout the year. Stay ahead of shifts in ABM technology, targeting capabilities, and the broader digital marketing landscape, and apply what’s relevant to keep Vasion’s campaigns and tech stack current. Data & Performance Build campaign performance views and dashboards connecting activity to account engagement, pipeline, and revenue; use data and intent signals to continuously inform and optimize. Analyze business, pipeline, and paid media performance, including seasonality and vertical‑specific trends, to shape campaign strategy. Bring pipeline and performance trends into quarterly planning to guide where budget and campaigns shift next. Partner with Sales, Product Marketing, Marketing Operations, and Paid Media teams to align investment with revenue priorities and track results. Be the senior subject matter expert on ABM and sales practices, mentoring teammates and shaping how the Growth Marketing team runs campaigns. Turn campaign data into insights and recommendations that give Marketing and Sales leadership visibility into what is influencing our pipeline. 7+ years in B2B or SaaS demand generation or growth marketing, with hands‑on ABM campaign activation, including audience segmentation, target account lists, personas, and ABM technologies. A track record of running vertical marketing campaigns, building rapport with Sales organizations, with direct experience on multi‑channel campaigns including email, paid media, and CPL programs. Data Fluency Skilled at analyzing business, pipeline, and paid media performance metrics, including seasonality and vertical‑specific trends. A track record of using data and insights to improve campaign performance. Demonstrated ability to work closely with Sales and turn Sales priorities into marketing action. Sharp cross‑functional instincts, with experience partnering across Product Marketing, Marketing Operations, Design, Content, and Sales to move projects forward. able to manage multiple campaigns simultaneously without dropped handoffs. A track record of researching, evaluating Martech platforms, ABM tools or frameworks, or industry trends and turning that knowledge into recommendations the team can act on. Flexible work environment Vacation Bonus Flexible paid time off Training/Advancement opportunities 401k with company match and immediate vesting Financial wellness education On‑site perks include gym, pickleball, snacks & drinks, arcade, theater room, etc. Disruptive Visionaries: Our customers are the heroes, and our role is to be a guide on their journey, truly listening and identifying the needs and wants of our customers. Relationship Builders: We treat people as people, building strong relationships through empathy, compassion, and honest communication. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation and other legally protected characteristics. #