Associate Director of Content

Associate Director of Content & Social Media
Careers by Empowering Futures, Building Communities
Imagine going to work each day knowing that your efforts positively impact individuals and communities. As a global movement and the nations leading nonprofit organization dedicated to strengthening communities through youth development, healthy living, and social responsibility, the YMCA of Greater San Francisco offers more than just a jobwe offer a career with a future and the opportunity to make a lasting difference in your community. At the YMCA of Greater San Francisco, we are committed to demonstrating values that aim to build strong communities where you can Be, Belong and Become. Our approach is Dependable & Creative, as we respond to community needs through strong partnerships. The Associate Director of Content & Social Media is responsible for driving the YMCA of Greater San Franciscos digital storytelling and social media presence. Executive Director of Marketing & Engagement, this role ensures that content across our web and social channels reflects who we are: welcoming, inclusive, and always evolving.
As both a creative thinker and a handson contributor as an individual contributor (IC), this role manages content strategies and social media campaigns that engage audiences, strengthen our brand, and advance organizational goals. The role also ensures digital content is accessible, inclusive, and aligned with our brand voice. Working closely with the Growth Marketing Manager, Digital Marketing Coordinator (Web & Email), and internal teams, this role elevates our digital presence through compelling storytelling, consistent standards, and datainformed decision making.
Content Strategy
Build and maintain a content editorial calendar aligned with the Ys strategic pillars, campaigns, and community wellbeing goals.
Lead editorial planning and content calendars across departments to ensure timely, coordinated storytelling.
Develop and manage web and blog content that highlights programs, impact stories, and campaigns.
Ensure all content reflects Ys brand voice, is welcoming and inclusive, and meets accessibility and readability standards.
Partner with the Digital Production Coordinator on SEO structure, content layout, and use of visual assets.
Monitor analytics and user feedback to refine content planning and performance.
Social Media
Implement social media strategies that grow reach, engagement, and brand awareness.
Create, curate, and publish content across the Ys consumerfacing social media platforms.
Track trends, monitor analytics, and adjust social strategies to optimize performance.
Collaborate with Growth Marketing Manager on integrated digital campaigns, ensuring consistency across web and social channels.
Provide guidance and training for staff managing branchlevel or programspecific accounts.
35 years experience in content production, digital communications, or social media management.
~ Strong understanding of social media platforms, trends, and best practices.
~ Experience managing editorial calendars and crosschannel content.
~ Knowledge of accessibility standards (WCAG) and commitment to inclusive communication.
~ Experience with CMS workflows (WordPress preferred) and social media platforms (e.g. Ability to analyze data (Google Analytics, social insights) and apply insights to improve engagement.
~ Experience managing translation workflows, including vendor coordination and review processes.

Familiarity with design or content tools (Canva, Figma, Adobe Creative Cloud).
Multilingual content strategy or translation workflow experience.
This position requires regular inoffice work (4 days/week) and the ability to work at a computer for extended periods. May occasionally require lifting materials up to 25 lbs for events or campaign support. Some evening or weekend work may be required to support special events or critical deadlines.
Please contact us if you have any questions about this policy or these job duties.
This job description may not be allinclusive, and employees are expected to perform other duties as assigned by management. Job descriptions and duties may be modified by management as needed.
The Associate Director of Content & Social Media position offers compensation of $75,000-$107,000 annual. This rate is based on salary benchmarking for similar roles and is aligned with grant fund approvals and requirements for the position.
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