Marketing Executive

This is the strategic seat where positioning, narrative, customer truth, competitive worldview, and launch craft come together. Product marketing can take many different forms in different organizations: it can be a function to spit out whitepapers and datasheets, a megaphone for product management, or a force multiplier for the whole organization. You don't need to be a coder, but you need to understand technical implementation, tradeoffs, and be able to talk to a technical audience credibly enough to know what they'll ask next. You talk in the language of the customer, not the language of our company. You don't need to be a designer or a copywriter, but you need to write narratives with emotional resonance, position with clear differentiation, and find the experiment, the data, or the execution model that actually moves the needle. Product marketing at Nash is AI‑native and builder‑led. We want someone who feels that in their bones and uses it to compound their craft. In practice this looks like having Claude synthesize forty customer calls into real patterns before writing the narrative, running ten message variants against synthetic personas before briefing the real ones, prototyping a launch landing page in Replit on the same day you finalize the positioning, building a competitive intel system that updates itself, and treating prompt craft, model choice, and tool‑chain as part of your PMM practice. If your reaction to a new AI tool is curiosity and a Saturday afternoon experiment, you'll fit here. Own Nash's positioning and narrative across audiences: enterprise retailers, grocers, pharmacies, restaurants, healthcare, platforms, partners, and the broader category we're shaping. Lead launches end to end, from shaping what gets built and when through messaging, assets, sales enablement, and post‑launch measurement of whether the launch moved the business. Be the most authoritative voice on the customer inside Nash. Distill the full breadth of customer signal into the patterns that matter so product can build against truth and sales can sell against reality. Own competitive intelligence: a living worldview on every competitor that matters, refreshed continuously, that a sales rep can use in a deal at 4 pm on a Friday. Challenge the roadmap with customer signal, shape what we build, not just how we describe it. Pricing, packaging, deal desk, content, web, sales plays: make Nash collectively faster and sharper at every customer touchpoint. 8+ years in product marketing or adjacent roles, with shipped work at a high‑growth B2B technology company that you can defend in detail (the decisions, tradeoffs, outcomes). Demonstrated ability to operate at the intersection of technical, business, and creative, not just one of the three. Has owned positioning and launches for a complex platform product (infrastructure, fintech, devtools, data, logistics) where the buyer is technical and the stakes are real. Active, daily use of Claude (or equivalent LLM) and AI prototyping tools like Replit as the core of your workflow, not just a copy‑editing tool. Strong narrative and writing craft. Comfortable in the data: funnel, deal, pipeline, win/loss; happy to sit in a CRM and pull the truth yourself rather than wait for a dashboard. Customer‑obsessed. You measure your week by how many real customer conversations you had, not how many decks you produced. Bonus: prior experience in logistics, commerce infrastructure, or B2B platforms with a technical buyer; time spent as a PM or in a customer‑facing role earlier in your career; built and shipped your own side project using AI tools.

Location:
Hybrid remote/in‑office, Bay Area preferred; fully remote considered for the right candidate. Early‑stage, well‑funded startup
- directly impact the company and grow your career ✅ Quarterly broader team on‑sites to bond with teammates ✅ Competitive compensation and opportunity for equity ✅ Flexible paid time off ✅ Health, dental, and vision insurance #