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    Katy, United States BayOne Solutions Full time

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Solution Architect

4 weeks ago


Katy TX, United States BayOne Solutions Full time

Are you passionate about architecting solutions that unify customer data, personalization, content, and measurement to drive impactful marketing strategies and enhance customer experiences?
We are looking for a Solution Architect Customer Data & Marketing Technology to define and deliver scalable, secure, and future?In this role, youll lead the design of solutions across Customer Data Platforms (CDP), Marketing Automation (Email/SMS/Push), CMS/DAM, AdTech, and Analytics ecosystems.
You will collaborate with Marketing, Product, IT, Data Science, and vendor partners to enable Customer 360, real?time personalization, ML?driven decision making, closed?This is a highly visible role where your expertise will directly shape how we connect with customers and measure impact on a scale.
Bachelors degree in Computer Science, Information Systems, Marketing Technology, Engineering, or a related field (Masters degree a plus).

Work Experiences
~6+ years of experience in solution architecture, customer data, marketing technology, or related fields, with at least 3+ years in an architecture discipline, preferably in retail.
~ house), customer MDM, CRM/loyalty systems, and Customer 360 solutions.
~ Experience designing architectures for personalization, ML decisioning, loyalty programs, closed?Hands?on experience with marketing automation platforms (ESP/SMS/Push) integrated with customer data and analytics platforms.
~ End?to?end experience across the MarTech and AdTech stack, spanning CDP/MDM, personalization engines, paid media platforms, analytics, and attribution.
~ Background integrating CMS/DAM platforms with personalization and engagement ecosystems.
~ velocity data ingestion architectures (batch and streaming).
~ Experience working with Data Science teams to operationalize ML models into customer?Exposure to AI?driven engagement, automation, and GenAI considered a plus.

Proficiency with MarTech/AdTech platforms such as Salesforce Marketing Cloud, Adobe Experience Cloud, Braze, HubSpot, Google Analytics, and automation platforms.
AdTech/Media: paid media platforms, attribution frameworks, RMN.
Cloud Platforms: GCP preferred (AWS/Azure acceptable).
Data Platforms: Data Lakes, Warehouses, Lakehouse patterns, structured/unstructured DBs.
Data Analytics & AI/GenAI: enabling predictive, prescriptive, and generative applications.
Architecture & Design: Define and deliver solution architectures for CDP, MDM, Customer 360, marketing automation, personalization, and attribution ecosystems.
Ensure seamless connections between MarTech platforms, AdTech tools, data platforms, CMS/DAM, and analytics.
time personalization, ML/AI decisioning engines, and closed?Data & Content Tech Strategy: Define standards for data flows, identity resolution, golden record management, and content governance.
Innovation & Strategy: Stay ahead of trends in MarTech, AdTech, AI, and analytics; Serve as design authority for customer data and marketing technology, ensuring compliance with privacy, scalability, and security standards.
Partner with Marketing, IT, Data Science, and vendors (Treasure Data, GCP, CMS/DAM partners) to align on roadmaps and deliver outcomes.
Employment type Full?time
Job function Information Technology
Industries IT Services and IT Consulting
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