Director, Product Marketing

Director, Product Marketing - B2B SaaS As Director of Product Marketing for Sage 50 in North America, you'll lead product marketing for one of Sage's core, revenue-driving platforms, trusted by hundreds of thousands of small businesses and a major contributor to the company's revenue. This role exists at a defining moment as the next generation of Sage 50 transitions into a fully cloud platform, including embedded AI capabilities through Sage Copilot, built for the next generation of small businesses. You'll own the product marketing strategy for Sage 50 as it enters its next chapter - shaping how the platform is positioned, adopted, and scaled in the market. This includes defining the narrative, guiding customers through the transition and bringing new innovation to market, including embedded AI through Sage Copilot. This is a senior individual Director-level product marketer who wants real ownership and visible impact. You'll operate at the center of an impactful platform transformation - setting direction and driving outcomes. If you're motivated by innovation, transformation at scale and shaping the future of a product relied on by a massive customer base, this role offers rare scope, influence, and relevance.
Sage helps small-to-medium-sized businesses to succeed with AI-powered Accounting & Financial Management, ERP solutions. Knowing that millions of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Scope and Influence: Own product marketing for a core, revenue-driving platform with significant visibility and executive attention, shaping how Sage 50 evolves and competes in the market.
Business Impact: See your work directly influence revenue growth, adoption, and market share as you bring a next-generation cloud platform to market at meaningful scale.
Purpose and Community: Contribute to a values-led company that invests in its communities through Sage Foundation, including 40 paid volunteer hours each year for every employee.
8+ years of product marketing experience, including experience operating at a Director level with ownership of strategy, positioning, and go-to-market execution.
~ Experience product marketing accounting, financial software, ERP, or complex B2B SaaS technology products
~ Proven experience launching cloud-based technology products, including bringing new platforms or capabilities to market in competitive environments.
~ Strong command of core product marketing disciplines, including positioning, messaging, value propositions, pricing and packaging, and launch strategy.
~ Demonstrated success working cross-functionally with Product Management, Sales, Marketing, and channel teams in a matrixed organization.
~ Comfort presenting and representing products externally, including with customers, partners, or industry audiences, as well as internally.
~ A creative, market-driven mindset, balanced with the discipline to execute in complex, fast-moving environments

Product Marketing owns the strategy that connects product direction to revenue growth. In this role, you'll partner closely with Product Management to help define the strategic direction of the Sage 50 portfolio over the next 35 years, grounded in market dynamics, customer needs, and regional priorities. Partner with Product Management to help define the strategic direction for Sage 50 in the US and Canada, grounded in market dynamics, customer needs, and long-term growth opportunities.
Translate market opportunity and customer insight into clear growth strategies and go-to-market plans that drive adoption, revenue, and market share.
Be the market and customer expert: Maintain a deep understanding of target segments, customer needs, competitive landscape, and emerging trends turning insight into actionable product marketing strategy.
Lead pricing, packaging, and tiering decisions in partnership with Product and Commercial teams to align customer value with business outcomes.
Competitive annual bonuses
Comprehensive health, dental, and vision coverage
401(k) retirement match (100% matching up to 4%)
32 days paid time off (22 personal days & 10 national holidays)
Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
Sage Foundation: 5 days paid yearly to volunteer
$5,250 tuition reimbursement per calendar year starting 6 months after the hire date
Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
Function: Global Product Marketing
Office Location: Atlanta