Head of Commercial

About Basel Capital Basel Capital is a boutique private equity real estate investment firm with a strong track record in global real estate development and investment. we deliver high-quality residential and mixed-use communities supported by exceptional service and an investor-focused philosophy. Join our team to accelerate sales performance and enhance customer engagement across the Greater Seattle Area.

Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.
We are seeking a performance-driven Director of Sales & Marketing , with the primary focus on leading all sales operations for Basel Capital’s real estate development projects.
This role’s central responsibility is driving revenue, increasing absorption, managing sales channels, and optimizing customer conversion .
Marketing responsibilities will focus mainly on coordinating with the existing marketing team , ensuring that market insights and branding activities support sales goals.
This position directly contributes to the Company’s growth by delivering sales results, strengthening broker relationships, and ensuring an exceptional buyer experience from first inquiry to closing.

Sales Leadership
Lead, manage, and expand the Company’s sales operations for all residential and development projects.
Develop and execute sales strategies, pricing frameworks, and sales release plans to maximize absorption and revenue.
Build and maintain strong relationships with broker networks, real estate agencies, and sales partners.
Oversee customer conversion funnel from lead generation to contract closing, improving efficiency and close rates.
Conduct sales forecasting, competitive analysis, and market evaluations to support pricing and product positioning.
Regularly track, analyze, and report sales KPIs, pipeline performance, and sales targets to senior leadership.
Train, coach, and supervise internal and external sales teams to ensure consistent, high-quality performance.
Provide personalized service and high-touch engagement to key buyers and stakeholders.

Marketing
Collaborate closely with the existing marketing team to align marketing efforts with sales objectives.
Provide strategic input on project branding, advertising schedules, signage, and customer-facing materials that support sales.
Coordinate with the marketing team on community events, promotional campaigns, and digital engagement activities that drive qualified leads.
Use CRM tools and customer insights, in partnership with marketing, to refine customer segmentation and targeting.

Work with development, construction, finance, and leadership teams to ensure sales messaging aligns with project progress and delivery schedules.
Serve as a key representative of Basel Capital in external communications related to sales and customer relationships.

8+ years of experience in residential real estate sales , project sales management, or new development sales.
~ Proven track record in meeting or exceeding sales targets, leading sales teams, and managing broker networks.
~ Experience with CRM systems and sales analytics.
~ Strong negotiation, communication, and client relationship management skills.
~ Ability to lead without disrupting existing marketing structures—collaborative, respectful, team-oriented.
~ Bachelor’s degree in Business, Sales, Marketing, Communications, or a related field.
~ Fluency in Mandarin or Cantonese is a plus due to our global investor network.
~ Ability to work full-time on-site in the Greater Seattle Area.


Lead sales strategy for high-impact residential and luxury development projects.
Competitive compensation with performance-based incentives.