Head of Marketing Management

Senior Director, Marketing, Generic Medicines
Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world's leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, highquality medicines worldwide.
USP values inclusive scientific collaboration and recognizes that attracting diverse expertise strengthens our ability to develop trusted public health standards. We foster an organizational culture that supports equitable access to mentorship, professional development, and leadership opportunities.
The Senior Director, Marketing, Generic Medicines will drive a strategic growth strategy for USP standards and solutions in line with USP revenue growth goals. This role involves understanding the Generic Medicines market, shaping strategies, leading crossfunctional teams, and managing a comprehensive portfolio of products. The incumbent will oversee marketing campaigns, use data and analytics to monitor performance, and drive USPs Mission to support quality medicines and deliver public health impact.
Define longterm vision and growth strategy for USP standards and solutions that address the Generic Medicines Industry and align with USP growth goals.
Develop Annual Plans, Marketing Plans and GoToMarket strategies that drive awareness, adoption, and usage of standards, products, and solutions to key target stakeholders.
CoLead Program Units teams in oversight and alignment of strategies, plans and budgets to ensure a seamless approach to implementation across crossfunctional teams.
Work closely with Science, Industry Programs, Regions, Global Communications, Customer Service, SCDs and others to ensure a unified approach to supporting our products across all touchpoints.
Oversee campaign strategies, tactics and calendars that drive product portfolio performance and amplify the value of the USP brand.
Collect data, insights and conduct market research and analyses, to identify opportunities and inform marketing decisions.
Regularly monitor and analyze market, industry and customer data, identifying trends, and implementing strategies to optimize product portfolio performance.
Present quarterly business reviews including updates and performance metrics to executive leadership and key stakeholders.
Monitor market, competitive and customer trends to identify opportunities for growth and areas for improvement.
Ensure compliance with industry standards, laws, and internal policies, maintaining ethical conduct and governance.
Bachelor's degree in business, Marketing, Life Sciences or a related field.
~12 or more years of experience in marketing, brand management in pharma, life science, dietary supplement, food, or related field.
~ Experience with project and business process management, visual data and analytics, marketing technology and tools such as Adobe Marketo, Oracle, Salesforce, Tableau, others.
~ Exceptional process and project management skills; able to manage a diverse and rapidly changing workload, leading across multiple teams within a matrixed structure according to timelines and business goals.
~ Masters degree in Business Administration or a related field, or equivalent relevant experience.
Deep knowledge of the pharmaceutical industry.
From companypaid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial wellbeing is protected.
Target Annual Bonus: Varies based on level of role.
Individual compensation packages are based on various factors unique to each candidates skill set, experience, qualifications, equity, and other jobrelated reasons.
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
USP is a proud equal employment opportunity employer (EEOE) and is committed to ensuring fair, meritbased selection processes that enable the best scientific minds regardless of background to contribute to advancing public health solutions worldwide. USP provides reasonable accommodations to individuals with disabilities and upholds policies that create an inclusive and collaborative work environment.
Sales & Marketing | Job Type: FullTime.
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