Head of marketing

Plunge Beach Resort in Fort Lauderdale is a laid-back, beachfront workplace with a fun, creative vibe. With its retro-meets-modern style and tight-knit crew, it’s the perfect place to grow your hospitality career while embracing the beach life. Plunge Beach Resort in Fort Lauderdale is a laid-back, beachfront workplace with a fun, creative vibe. With its retro-meets-modern style and tight-knit crew, it’s the perfect place to grow your hospitality career while embracing the beach life. Plunge Beach Resort is hiring for a Marketing Manager . That great marketing is about creating meaningful connections between guests and memorable experiences. That a strong brand tells a story, inspires engagement, and drives loyalty. That hospitality marketing should capture the energy, personality, and unique spirit of a destination. That collaboration across departments creates the most successful guest experiences and marketing campaigns. That every touchpoint—from social media and email campaigns to on-property events and partnerships—helps shape the guest journey. Developing and executing marketing strategies that increase brand awareness, drive revenue, and support occupancy goals. Managing social media platforms, digital marketing campaigns, website content, and online reputation efforts. Creating engaging content, including photography, video, blogs, email campaigns, and promotional materials. Building relationships with media partners, influencers, tourism organizations, community groups, and local businesses. Planning and promoting resort events, special offers, seasonal campaigns, and guest experiences. Analyzing marketing performance, tracking campaign results, and identifying opportunities for growth and improvement. Collaborating with Sales, Revenue Management, Operations, and Leadership teams to support business objectives and revenue strategies. Managing marketing budgets, vendor relationships, advertising initiatives, and creative projects. Staying current on hospitality trends, digital marketing best practices, and emerging opportunities to elevate the brand. Bringing fresh ideas, creative energy, and strategic thinking to help Plunge Beach Resort stand out in a competitive market. You understand that marketing plays a critical role in driving guest engagement, revenue, and brand recognition. You know how to balance creativity with data-driven decision-making. You can manage multiple projects and priorities while maintaining exceptional attention to detail. You have strong communication skills and can effectively represent the resort both internally and externally. You are passionate about creating memorable guest experiences through compelling storytelling and innovative marketing strategies. You bring organization, initiative, and a results-oriented mindset to every project. You believe successful marketing is about building relationships, delivering value, and creating lasting impressions. Bachelor's degree in Marketing, Communications, Business, Public Relations, Hospitality Management, or a related field preferred. 2-4 years of experience in Communications, Marketing, Business, Public Relations, Hospitality, or a related field required. Hospitality, resort, hotel, tourism, or lifestyle brand marketing experience preferred. 1-2 years of paid advertising experience preferred. 1-2 years of experience working with external partners, vendors, agencies, influencers, media contacts, or community organizations preferred. Previous experience managing business social media profiles required. Strong knowledge of online marketing and a solid understanding of major digital marketing channels. Experience managing social media platforms and tools, including Facebook Business Manager and other social media management dashboards. Strong understanding of social media KPIs, analytics, reporting, and their application to overall marketing strategy. Demonstrated knowledge of social media platforms relevant to the hospitality industry, including Facebook, Instagram, X (formerly Twitter), LinkedIn, Pinterest, YouTube, TikTok, and emerging platforms. Computer literate and proficient with Microsoft Office applications, Outlook, Canva, Adobe Creative Suite, and other marketing and design tools. Creative eye for capturing high-quality photography and video content, with the ability to perform basic photo and video editing. Excellent written, verbal, visual, and interpersonal communication skills. Ability to communicate information, ideas, and brand messaging effectively through written, verbal, and visual formats. Strong organizational, project management, multitasking, and time-management skills. Proven ability to work independently and collaboratively, while confidently leading content development, content creation, content editing, online reputation management, and on-property marketing activations. Ability to naturally promote brand advocacy through relationship-building both online a