Manager, Digital Marketing *Remote

Senior Recruiter | Talent Acquisition, Employee Onboarding Southend Pharmacy is a modern 503A compounding pharmacy built on clinical precision, operational clarity, and a human-first approach. Southend Pharmacy operates at the intersection of innovation, ambition, and clinical excellence—blending precision, clarity, and compassionate support to help providers deliver patient-centered, clinically guided care across every step of the treatment journey. The Marketing Manager leads day-to-day marketing execution while driving long-term brand and GTM strategy. This role owns creative oversight, campaign development and product launch readiness, content delivery oversight, and digital alignment — ensuring all initiatives reflect Southend’s commitment to precision, transparency, and patient centric care. You will manage content operations, lifecycle and demand generation campaigns, and cross-functional efforts supporting campaigns for sterile, non-sterile, and longevity-focused product lines. Preference for Houston, TX candidates available for hybrid work (2-3 days/week). Southend Pharmacy 4802 North Sam Houston Parkway West, Houston Texas 77086 Brand & Strategic Leadership Champion Southend’s brand pillars: Clinical Precision, Human Approach, Partnership, Transparency, Innovative Care, and Modern Medicine. Build and execute quarterly marketing roadmaps aligned with strategic priorities. Oversee creative work, campaign operations, and launch workflows. Content & Creative Development Design lifecycle marketing frameworks across the provider journey (onboarding → engagement → education → retention). Develop content aligned to full-funnel demand generation (awareness → consideration → prescription → refill cycles). Oversee provider-facing materials including clinical protocol sheets, workflows, brochures, onboarding guides, and operational updates. Manage creative vendors and internal content development workflows. Oversee content planning, scheduling, and delivery to ensure consistency across all multichannel campaigns, as well as alignment with brand standards, compliance requirements, and clinical accuracy. Uphold Southend’s Approved Vocabulary & Language Guide across all assets. Build and optimize provider marketing journeys supporting awareness, education, and engagement. Collaborate with Sales, Customer Service, Compliance, and Communications teams to support operational and time-sensitive provider communications (facility updates, supply chain impacts, holiday schedules, weather events). Reinforce trust and partnership through timely, human-centered communication. Digital Marketing & Website Management Support digital initiatives that strengthen provider conversions and retention pathways. Ensure digital messaging remains compliant, clinically aligned, and consistent with Southend’s brand voice. Partner cross-functionally to ensure digital channels reflect accuracy and transparency during operational updates. Tracking and reporting of ad analytics and digital performance of campaigns Social Media Management Oversee content planning, scheduling, and delivery across social and digital channels. Maintain a compliant, informational, provider-centered presence aligned with brand voice. Monitor engagement trends and insights to drive content optimization. Ensure all content adheres to regulatory standards and approved language. Lead quarterly and seasonal campaigns supporting provider engagement, education, and product expansion. Build and manage full-funnel demand generation campaigns across email, digital, web, and social. Manage campaign workflows, content calendars, creative asset delivery, and execution timelines. Ensure all campaigns align with clinical accuracy, brand voice, and compliance requirements. Partner with Legal & Regulatory to ensure messaging meets FDA, FTC, and state-level requirements. Work closely with Operations, Product, Clinical, and Customer Service teams. Follow Southend’s Approved Vocabulary & Language Guide and avoid prohibited claims. Ensure required DISCLAIMERS accompany all relevant materials, including digital, print, and social assets. Participate in compliance and QA review processes to ensure accuracy, regulatory alignment, and clinical clarity across all communications. Marketing Management Experience Minimum of 5 years of progressive experience in Marketing Management, preferably within a healthcare, pharmacy, or regulated environment. AI & Software Proficiency 1-2 years of experience using AI tools for marketing and workflow enhancement (e.g., ChatGPT, Jasper, or comparable platforms). 1-2 years of proficiency in Canva for content creation and brand-aligned design. Experience using task management software (ClickUp, monday.
Exceptional writing skills with the ability to produce educational provider-facing content, clinical-to-consumer translations, and social/digital copy that supports brand storytelling, cam