Head of E-Commerce

3 weeks ago

Brooklyn NY, United States Velvet Caviar Full time

com is a leading lifestyle and tech accessories store with millions of shoppers every month. We’re seeking a visionary, data-driven, and highly organized E-commerce Director to own and scale one of the fastest-growing Shopify brands of the past 3 years

From campaign launches to conversion rate optimizations, this E-commerce Director will oversee all parts of the Shopify ecosystem. In addition, working closely with the Marketing Director to help drive efficient paid and organic traffic.

If you’re someone who loves e-commerce, is driven to break new records, and is obsessed with perfecting the customer journey, this role is for you. Join us in building the next e-commerce powerhouse.


Velvet Caviar is a leading phone accessories brand with over 1+ Million social media followers and millions of customers, established in New York since 2015. We’re mostly known for pioneering the tech accessories market with our stylish phone cases and matching accessories. Our products can be found in national retailers and on thousands of celebrities and influencers worldwide With a smaller team environment, Velvet Caviar is a great place for collaboration, personal growth, and making an impact.

Visit our Instagram at @velvetcaviar and our website, velvetcaviar.com, to better understand the brand and product line.


Shopify Store Growth
Develop, lead, and execute a world class eCommerce growth strategy
Oversee the Shopify storefront’s performance, design, and user experience
Manage the website designer and software development team members & agencies for website rollouts
Direct site merchandising: homepage, category pages, PDPs, search navigation.
Marketing & Acquisition
Coordinate campaigns with the creative team for seasonal and promotional events
Coordinate product launches online - asset readiness, page builds, bundling, cross-sells.
Partner with the Marketing Director on paid media strategy (Meta, Google, TikTok, etc.)
Oversee retention programs across automated email, SMS, and CRM lifecycles
Oversee the SEO development with both on and off site programs

Technology & Data
Own the Shopify tech stack for all applications: Ensure proper data tracking across GA4, Meta Pixel, server-side tagging, and attribution tools.
Manage vendors, negotiating contracts and holding them accountable to ROAS/KPI targets.
Evaluate and implement new e-commerce technologies or partners as needed.

Leadership & Team Building
Build and lead the e-commerce team & functions.
Financial Management
Set annual and quarterly growth targets for DTC sales.
Manage and optimize tech stack budget allocations.
Scaled ecommerce revenue to 8 or 9 figures on Shopify.
Analytical: Obsessed with website performance, CRO, CVR, and AOV testing.
Skilled in leading web design & development rollouts.
Global: Experienced in launching and scaling international Shopify stores.
Be a key strategic leader at a fast-growing, 8-figure brand.
Competitive salary + performance-based bonuses.
Hybrid schedule with 2 days per week in the Brooklyn Navy Yard office.
Health insurance coverage plus additional benefits.

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