Marketing Partnerships Manager
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Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car, and mobile life. Founded in 2011, we've brought our products to 100+ countries and regions with more than 140 million users and a revenue of 2000+ million USD in 2022. Anker Innovations has successfully built Anker, a world-renowned high-end innovative charging brand, and launched intelligent hardware brands such as Eufy, Nebula, and Soundcore to further explore smart charging, smart voice, smart home and other fields. Today, we have a total of 4000+ employees in 15 offices across North America, Europe, Australia, Asia, LATAM and the Middle East. We are always looking for top talents like you. For more information, please visit: About the Role: Anker is seeking an Experiential Partnerships Manager to grow our presence among small and midsize businesses, professional creators, and maker communities across North America. This role will develop creator and community partnerships, execute in-person customer experiences, and build programs that increase brand awareness, customer engagement, and business growth. Key Responsibilities:
- Develop partnerships with makers, creators, designers, SMB communities, complementary brands, retailers, and industry organizations.
- Plan and execute workshops, product demonstrations, pop-up experiences, creator events, design challenges, and product-preview programs.
- Build and manage engagement programs for professional makers, small businesses, studios, and independent creators.
- Develop co-branded, creator-led, and in-store initiatives that support customer acquisition and product adoption.
- Identify customer stories, use cases, and community advocates for case studies and brand content. - Manage program timelines, budgets, vendors, logistics, and on-site execution.
- Track program performance, including participation, engagement, leads, influenced revenue, and ROI.
- Partner with Sales, GTM, Product, Brand, Retail, and global teams to align programs with business priorities and product launches.
- Bachelor’s degree or equivalent practical experience.
- 3+ years of experience in partnerships, experiential programs, community engagement, brand activation, field marketing, or a related area.
- Demonstrated experience developing partnerships and executing in-person programs in the North American market.
- Strong understanding of maker, DIY, creator, design, or small-business communities.
- Strong project-management, communication, relationship-building, and negotiation skills.
- Ability to independently manage multiple programs from planning through execution and measurement.
- Professional fluency in English and Mandarin is required.
- Experience of working with cross-functional or global teams.
- Willingness to travel and occasionally support evening or weekend events.
- Experience in creative tools, consumer electronics, hardware, design technology, or a related consumer or prosumer category.
- Existing relationships within North American maker, creator, design, or SMB communities.
- Experience managing pop-ups, showrooms, workshops, trade shows, product demonstrations, or creator programs.
- Familiarity with CRM, project-management, event-management, or community platforms.