REMOTE - Web Marketing Manager

Director of Marketing Chicago, IL
• Full Time
• Hybrid (Tuesday–Thursday in office, Monday and Friday remote) $Scale Marketing is looking for an innovative, strategic and hands-on Director of Marketing to build and lead our internal marketing organization from the ground up. This newly created leadership role is for someone who thrives in entrepreneurial environments and wants to build an intentional growth engine, brand presence and long-term strategy. You’ll have the autonomy to create the roadmap, build the team, implement the technology stack and establish the playbooks that will drive Scale Marketing’s next phase of growth. If you’re passionate about content strategy, SEO, AI-powered marketing, thought leadership and building something from scratch, we’d love to meet you. Scale Marketing is a team specializing in data-driven marketing for mid-sized businesses. Since its inception in 2014, Scale Marketing has grown into a full-service agency that excels in performance marketing, creative production, traditional and digital media planning/buying, as well as data and analytics. What sets Scale apart is their deep-rooted understanding of both the business of business and performance marketing, allowing them to craft creative marketing solutions to grow their clients’ businesses. As Director of Marketing, you’ll report to our Sr. VP of Strategic Partnerships and serve as the architect of Scale Marketing’s marketing strategy: sharpening our story, expanding our reach, creating demand and working closely with business development to turn awareness into new client relationships. Partner closely with business development to build an integrated growth engine, from defining priority audiences and accounts through awareness, engagement, lead generation and pipeline creation
• Develop and execute a comprehensive marketing strategy aligned with company growth objectives Content and Thought Leadership
• Create and lead a best-in-class content marketing strategy that positions Scale Marketing as an industry thought leader
• Build executive thought leadership through speaking engagements, conference participation, webinars, podcasts, LinkedIn and media opportunities
• Brand, Social and SEO
• Grow brand awareness and social media audiences across multiple channels
• Drive SEO initiatives to increase website traffic, organic visibility and lead generation AI and Marketing Technology
• Develop AI-driven marketing strategies that improve efficiency, content creation, campaign performance and customer engagement
• Evaluate, implement and optimize marketing technology platforms and CRM systems
• Stay ahead of emerging marketing trends, AI technologies and agency best practices Department Building and Measurement
• Build and scale the internal marketing department, including future hiring, processes and best practices
• Establish KPIs, reporting dashboards and performance metrics to measure marketing success Business development leadership, your partners in turning awareness into qualified opportunities and new-business pipeline
• Executives, whose thought leadership and executive brands you’ll build
• Cross-functional teams, whom you’ll align and influence on marketing initiatives
• Your future marketing team, which you’ll hire and build
• Event, media, podcast and award program partners, for speaking, conference, media and recognition opportunities CRM and marketing automation platforms, analytics and reporting dashboards, SEO and content marketing technologies, AI tools, LinkedIn and other social channels. 10+ years of progressive marketing leadership experience
• Previous experience working within a marketing, advertising or media agency environment
• Bachelor’s degree in marketing, Communications, Business or a related field.
• Proven success developing and executing content marketing strategies that drive measurable business growth
• Understanding of, and practical experience driving, sales and marketing alignment within an organization
• Deep expertise in SEO, organic growth strategies and digital marketing
• Experience leveraging AI tools and technologies within modern marketing organizations
• Demonstrated success building teams, departments or marketing functions from the ground up
• Experience developing thought leadership campaigns and executive branding initiatives, including on LinkedIn
• Strong understanding of CRM platforms, marketing automation tools, analytics and content marketing technologies
• Experience marketing complex B2B services, media, advertising, technology or agency offerings (strong B2C applicants will be considered)
• Experience growing social audiences and increasing website traffic through content-first strategies
• Background supporting business development and agency growth initiatives
• Experience planning industry events, speaking engagements or award programs Develop targeted marketing programs for Scale’s highest-priority industries, ac