Senior Director Mass Retail North America
3 weeks ago
Senior Director Mass Retail North America
Senior Director, Mass Retail North America
Chief Commercial Officer
National Account Manager (Walmart/CVS), National Account Manager (Canada), Target Agency (external)
Accounts & Markets: Walmart (US/Canada), Target, CVS, Loblaws Group (Canada)
Location: Remote Bentonville, AR or Minneapolis, MN
(Bubble is hiring an experienced, challenger-brand commercial leader to own and scale our Mass Retail business across the U.Youll hold full P&L responsibility, lead a small but mighty team (plus an agency), and set differentiated, channel-specific strategies across Walmart, Target, CVS, Walmart Canada, and Loblaws. You pair sharp analytics and operational rigor with brand-building instinctscomfortably navigating retail media, pricing/promo strategy, shopper marketing, and cross-functional execution to drive outsized, profitable growth.
Profitable Growth: Deliver annual retail sales and net sales targets with healthy gross margin; proactively surface risks/opportunities and corrective actions.
Channel Strategies: Define and execute tailored strategies by retailer (assortment, merchandising, promo cadence, pricing architecture, retail media, in-store activation, .Retailer Partnerships: Elevate senior-level relationships to unlock space, visibility, and marketing value (modules, secondary space, events, co-op, and brand moments).
People & Partners: Build, coach, and empower high-performing account talent and get leverage from our Target agency and other partners.
Own the retailer P&L for Walmart, Target, CVS, Walmart Canada, and Loblaws; manage trade terms, co-op, MDF, retail media, and promo ROI.
Build annual & rolling retail sales/net sales plans; lead latest-estimate re-projections and investment/disinvestment by SKU/category.
Commercial & Pricing Strategy
Set strategy and allocate budgets across Walmart Connect and Target Roundel; integrate with shopper programs, sampling, and in-store.
Translate brand priorities into retailer-relevant storytelling and activation calendars; oversee creative/brief quality and measurement.
Lead line reviews and shelf strategyassortment productivity, modular/schematic planning, and secondary placements.
com merchandising (Search/SOV, Brand Stores, retail media landing).
Partner with Sales Planning/Demand Planning and Retail Operations on seasonal stock & sales plans and OTIF delivery.
Anticipate supply risk; Instrument the business with the right dashboards, reports and data resources; work with the Analyst to synthesize retail POS and syndicated market data to actionable insights and clear next steps.
Evaluate future org needs as Bubble scales, sequencing hires thoughtfully with ROI in mind.
Balance ambition with pragmatismleveraging agencies and cross-functional support before adding headcount.
Experience: 10+ years in high-growth CPG/consumer challenger brands with multi-retailer ownership; track record scaling brands in Mass.
Leadership: Proven people leaderhiring, coaching, developing talent; managing agencies/partners for leverage.
Commercial Acumen: Full P&L ownership; expertise in pricing/promo, retail media, trade terms, and portfolio/pack architecture.
Retail Expertise: Deep experience with Walmart and/or Target; Working knowledge of Walmart Connect & Target Roundel; Retail Sales, Net Sales, Retailer P&L (GM%/IMU), Share of Shelf/Search, Item Productivity, Promo ROI, Media ROAS, Team Engagement & Development
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