Principal, Market and Competitive Intelligence

About the Team

Marketing brings our brand to life through deep expertise and an authentic love for pets. The team is dedicated to delivering personalized experiences for our consumers, supported by best-in-class, data-driven marketing capabilities. The work spans key areas including Loyalty, Customer Analytics & Research, Brand Experience & Creative, and Omni-Channel Marketing. Each team member brings a unique perspective, working together to create meaningful and engaging experiences for both pets and pet parents.

About the Location

Collaborative Work Environment: At PetSmart, teamwork and connection are core to how we thrive. This role is based at our Phoenix Home Office, with an expectation of working a minimum of four days in the office each week. In a standard work week, associates may work up to one remote flex day (with leader approval). Our hybrid approach is designed to foster strong collaboration while also supporting flexibility and individual success.

About the Job

The Principal, Market and Competitive Intelligence leads the development and delivery of market, competitive, retail, shopper, and industry intelligence that informs PetSmart’s strategic priorities and day-to-day decision-making.

This role owns recurring market-share and competitive-performance reporting, syndicated-data strategy, industry monitoring, dashboard development, geographic performance analysis, and executive-level insight delivery. The roleserves as a subject-matter expert on retail market dynamics and competitive intelligence, translating complex information from Nielsen, Yipit, Circana, Euromonitor, and other external sources into clear and actionable recommendations. The role partners closely with Merchandising, Marketing, Finance, Digital, Services, Strategy, and senior leaders to identify business opportunities, anticipate market developments, assess competitive threats, and guide strategic planning.

The ideal candidate will lead geographic deep dives to evaluate PetSmart’s performance across regions, states, markets, and cities. This includes identifying over- and under-performing geographies and diagnosing the underlying drivers, such as market potential, competitive presence, customer penetration, category dynamics, demographics, channel behavior, and local economic conditions.

Duties and Responsibilities

• Own and continuously enhance PetSmart’s market-share and competitive-intelligence reporting framework, ensuring accurate, timely, consistent, and decision-relevant insights.
• Lead recurring weekly and monthly market-share reporting and dashboards, identifying meaningful changes in PetSmart’s performance relative to the market and key competitors.
• Deliver monthly Yipit reports and presentations that highlight competitive performance, market trends, risks, opportunities, and strategic implications.
• Provide quarterly market and competitive-performance updates for executive leadership and Board-level presentations.
• Synthesize complex data sources including Nielsen, Yipit, Circana, Euromonitor, and other third-party data partners to identify market shifts, industry developments, shopper trends, and make recommendations on competitive opportunities.
• Establish standardized frameworks, definitions, scorecards, dashboards, and reporting tools to track competitor performance and activity over time.
• Develop and maintain data-governance standards that improve data quality, consistency, scalability, and adoption across the organization.
• Manage relationships with syndicated-data providers and external partners, including vendor performance, methodology reviews, data quality, licensing needs, and data optimization.
• Translate complex data and market dynamics into clear insights, strategic implications, and actionable recommendations for senior leaders and cross-functional partners.
• Partner with Merchandising, Marketing, Finance, Digital, Services, Strategy, and other teams to incorporate market and competitive intelligence into business plans, category strategies, and strategic initiatives.
• Lead geographic deep dives across regions, states, and cities to identify over- and under-performing markets and investigate the factors contributing to performance differences.
• Develop executive-ready presentations to support market prioritization, investment decisions, and resource allocation.
• Serve as a trusted advisor to senior leadership by