Head of Digital Marketing

3 weeks ago

Dallas TX, United States UnionMain Homes Full time

Company Description UnionMain Homes has been dedicated to helping families build their dream homes for over 50 years. With a commitment to quality and craftsmanship, every day is an opportunity to create communities and spaces where life truly happens. The company emphasizes superior customer experiences and creating homes that inspire joy and satisfaction.

This is a full-time on-site position for a Marketing Manager based in Dallas, TX. The Marketing Manager will oversee and implement marketing strategies, coordinate campaigns, analyze performance metrics, and develop branding initiatives. Responsibilities include managing digital and traditional marketing channels, collaborating with cross-functional teams, and ensuring messaging aligns with the company’s mission and values.

Support marketing and sales initiatives including project positioning, timelines, social media, sales center, and model design/set up, advertising, signage, collateral design, etc.
Assist in coordination with third party vendors including signage companies, model decorators, digital advertising consultants, creative firms, model maintenance services, etc.
Coordinate with other departments on the creation and maintenance of marketing materials and community identity
Update, maintain, and create website presences on a division, community, and home-specific level
Assist in gathering estimates and sources for marketing and sales initiatives
Update and maintain vendor database, organize community and plan marketing files and maintain marketing collateral inventory
Fact check and proof-read all marketing materials
Coordinate sales center initiatives and general upkeep of the sales centers to ensure marketing and sales tools are always in place
Ensure brand standards are maintained for the projects
Assist in daily administrative responsibilities including invoice reconciliation and general upkeep of marketing material inventory
Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
Coordinate and manage marketing events at sales centers, attend events as necessary
Assist in training and marketing best practices or new tools/platforms
Assist in the creation and proofreading of marketing collateral
Oversee model home and sales center installation and maintenance
 
Bachelor's degree from a four-year college or university in Communication, Marketing or a related field preferred
Two to four years related experience and /or training
Attention to detail and creative thinking
Ability to manage multiple functions and roles concurrently
Ability to apply common sense understanding to carry out instructions furnished in written oral form or via DRH applications
Proficiency with MS Office and Adobe Suite
Hubspot CRM experience a plus
Experience with Google Analytics, social media sites, and photography and video editing software a plus
Knowledge of MLS and realtor sites such as Zillow and Realtor.

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