Manager, Marketing

Marketing Manager

This role is responsible for planning, managing, and executing integrated marketing initiatives that strengthen wholesale partnerships, elevate the LAGOS brand, and support business growth across retail, wholesale, ecommerce, and digital channels. This role oversees wholesale marketing programs, seasonal campaigns, cooperative advertising initiatives, marketing operations, project management, and creative asset development while ensuring every initiative reflects the company's luxury positioning and brand standards. Working closely with Creative, Ecommerce, Retail, Public Relations, Operations, and Wholesale Brand Management, the Marketing Manager serves as a central marketing partner who drives collaboration, improves operational efficiency, and delivers measurable business results.

Essential Functions

• Lead the planning and execution of integrated marketing campaigns and seasonal initiatives across wholesale, retail, ecommerce, and digital channels.
• Develop project plans, marketing calendars, timelines, and campaign briefs that align with business objectives and brand priorities.
• Coordinate cross-functional marketing initiatives with Creative, Ecommerce, Retail, Public Relations, Wholesale Brand Management, and Operations to ensure seamless execution.
• Review marketing materials for accuracy, product information, pricing, grammar, and brand consistency prior to distribution.
• Monitor campaign performance and marketing metrics, using insights to recommend improvements that enhance effectiveness and customer engagement.

• Manage wholesale marketing requests, ensuring projects are completed accurately, on schedule, and aligned with LAGOS brand standards.
• Serve as the primary administrator for cooperative advertising programs, including request management, reimbursement administration, documentation, compliance, and partner communication.
• Develop marketing communications, presentations, promotional materials, training resources, and account-specific assets that support wholesale growth and strengthen partner relationships.

• Manage marketing workflows through project management platforms, proactively prioritizing work, resolving bottlenecks, and ensuring successful project delivery.
• Coordinate print production, marketing asset management, vendor relationships, budget tracking, invoice processing, and distribution of marketing materials.
• Identify opportunities to improve marketing processes, asset management, and cross-functional collaboration while leveraging AI-powered tools and emerging technologies to increase efficiency and campaign effectiveness.
• Conduct competitive research and monitor industry trends to identify opportunities that strengthen brand positioning and support business growth.

What Success Looks Like

Success in this role is defined by consistently delivering high-quality marketing initiatives that strengthen wholesale partnerships, improve operational efficiency, and uphold the LAGOS brand experience.

• Project Execution: Marketing requests and seasonal initiatives are completed accurately, on time, and with minimal revisions.
• Partner Experience: Wholesale accounts and internal stakeholders receive responsive, professional support that builds confidence and strengthens relationships.
• Operational Excellence: Marketing workflows are organized, scalable, and continuously improved to increase efficiency.
• Brand Consistency: Marketing materials consistently reflect LAGOS brand standards across digital, print, retail, and wholesale channels.
• Cross-Functional Collaboration: Teams remain aligned throughout project execution, resulting in smooth delivery and reduced rework.
• Resource Management: Marketing assets, vendor relationships, budgets, and project resources are maintained in an organized, accurate, and accessible manner.

Key Performance Indicators

• Campaign & Project Execution
• Brand & Creative Excellence
• Wholesale Partner Experience
• Operational Efficiency
• Marketing Performance
• Continuous Improvement & Innovation

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Fashion Merchandising, or a related field required. <