Social Media Content Creator

3 weeks ago

New York, New York, United States Lloyd Full time

OVERVIEW

We're seeking a creative and strategic Social Media Content Creator to lead and grow our brand's presence across all major platforms. This role is perfect for someone with a strong background in content creation, community building, and influencer partnerships—especially within the beauty or consumer lifestyle space. You'll be responsible for shaping the brand's voice, building engagement, and driving performance through compelling storytelling and data-driven strategy.

KEY RESPONSIBILITIES


• Develop and execute a social media strategy that increases brand awareness, engagement, and follower growth.


• Create and curate engaging, platform-specific content including images, short-form video, and copy.


• Identify and manage relationships with influencers, brand ambassadors, and content creators to boost reach and engagement.


• Build and nurture a vibrant community—responding to comments, initiating conversations, and managing day-to-day interactions.


• Partner with customer service teams to address and resolve community concerns in a timely and brand-aligned manner.


• Collaborate with internal stakeholders across marketing, creative, and product teams to align messaging and campaigns.


• Analyze social performance metrics and leverage insights to continually refine content and strategy.


• Support paid social initiatives alongside performance marketing to help drive both brand equity and conversion.


• Oversee relationships with external partners, agencies, and vendors to support execution and innovation.


• Stay up to date on industry trends, platform updates, and emerging tools to keep the brand relevant and forward-thinking.

QUALIFICATIONS


• Bachelor's degree in Marketing, Communications, or a related field.


• 3+ years of hands-on social media experience, ideally in beauty, fashion, or consumer lifestyle brands.


• Strong portfolio of original content (photo, video, editing, copywriting) with an eye for aesthetic and detail.


• Deep understanding of social media platforms, trends, analytics, and best practices.


• Experience with influencer marketing—sourcing, managing, and evaluating partnerships.


• Excellent written and verbal communication skills with a clear, consistent brand voice.


• Creative thinker with strong organizational and project management skills.


• Ability to thrive in a fast-paced, collaborative environment.

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