Head Of Social Media

1 week ago

Los Angeles CA, United States Edikted Full time

We are seeking an experienced, creative, and culturally fluent Head of Social Media to lead and manage our social media function end-to-end. This role will oversee all social platforms, strategy, execution, performance, and people management , with a clear focus on scaling our social presence and ensuring Edikted continues to show up authentically and competitively across channels. The ideal candidate is both strategic and hands-on, deeply understands Gen-Z culture, and knows how to build high-performing social content in a fast-moving environment.
Own the social media strategy across all platforms, including TikTok, Instagram, YouTube, and emerging channels
Define platform-specific content strategies, posting cadences, and growth goals
Translate trends, cultural moments, and platform insights into actionable, high performing content plans
Lead, mentor, and manage the social media team, including Social Media Managers and Content Creators.
Foster a collaborative, creative, and high-performance team culture
Oversee content ideation, planning, production, and publishing across all social platforms
Ensure content is platform-native, on-brand, and aligned with Edikted’s tone and aesthetic
Review and approve content calendars, posts, captions, and creative direction
Own social media KPIs including engagement, reach, follower growth, and content performance
Analyze performance data to inform strategy, optimize content, and guide future planning
Share clear performance recaps, insights, and recommendations with leadership
Partner closely with Marketing, Influencer, PR, and Creative teams to align social execution with campaigns, launches, and activations
Oversee community management strategy, tone of voice, and engagement best practices • Ensure timely, thoughtful, and on-brand engagement across all social channels Trend & Platform Innovation
Stay ahead of platform updates, algorithm changes, and emerging trends
Test new formats, features, and content approaches to keep Edikted culturally relevant and competitive
Oversee and support live social coverage for brand events, pop-ups, store openings, and influencer activations
Be available for monthly travel and weekend coverage as needed

6–8+ years of experience in social media or digital content roles, preferably within fashion, lifestyle, or consumer brands
~ Proven xrczosw experience managing social media teams and owning social performance end-to end
~ Deep understanding of TikTok, Instagram, and social-first content strategies, with a strong pulse on Gen-Z culture, trends, and online behavior
~ Comfortable appearing on camera and representing the brand on social channels when needed, as well as directing creators and talent
~ Strong analytical skills with the ability to translate performance data into actionable insights
~ Excellent communication, organizational, and leadership skills
~ Health, Dental, and Vision insurance, plus 401(k)
Monday–Thursday on-site at our Arts District HQ, Fridays remote

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