Regional Sales Director

Home Legend - Regional Sales Director Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match. Purpose: The Regional Sales Director is responsible for driving profitable revenue growth within our retail sales channel across an assigned region, with a dedicated emphasis on hard surface flooring wholesale (vinyl, hardwood, laminate, bamboo). This role leads and develops a team of Territory Sales Managers while directly influencing key retail, distributor, and strategic wholesale relationships. The Regional Sales Director is a hands-on sales leader who blends strategic planning with in-field execution—coaching teams, strengthening retail partnerships, expanding product penetration, and consistently delivering against regional and corporate sales objectives. Essential Duties and Responsibilities: -Sales Leadership & Team Development Leads, coaches, and develops Territory Sales Managers to consistently exceed regional sales, distribution, and profitability targets Sets clear expectations, performance standards, and KPIs; provides ongoing feedback, coaching, and professional development Conducts regular field rides, joint customer calls, and skill-building sessions to elevate sales execution, product knowledge, and retail selling effectiveness Fosters a performance-driven, accountable, and customer-centric sales culture -Regional Sales Strategy & Execution Develops and executes regional sales strategies aligned with company objectives, retail channel priorities, and market dynamics Drives retail-focused initiatives including product launches, merchandising programs, promotions, pricing strategies, and inventory optimization Identifies whitespace opportunities, expands retail coverage, and increases share-of-wallet across key accounts Oversees discontinued, closeout, or excess inventory programs to maximize revenue and minimize exposure -Relationship Management Builds and maintains strong executive-level relationships with strategic retailers, distributors, and wholesale partners Serves as an escalation point for complex customer issues, ensuring timely resolution in collaboration with internal teams Partners with customers to develop long-term growth plans, category strategies, and mutually beneficial business solutions -Market Intelligence & Performance Management Analyzes regional performance, market trends, competitive activity, and customer insights to inform strategy and decision-making Establishes, tracks, and reports on KPIs and OKRs related to revenue, margin, distribution, promotional effectiveness, and team activity Prepares and presents monthly and quarterly performance updates, insights, and recommendations to senior leadership -Cross-Functional Collaboration Collaborates closely with internal departments (e.g., R&D, Sourcing, Sales, Operations, Finance, etc.) and units within (e.g., Marketing, Product Management, Quality, Customer Service) to ensure seamless execution of sales programs Provides market feedback to influence product development, assortment strategies, pricing, and go-to-market initiatives -Entrepreneurial Mindset & Growth Orientation Exhibits entrepreneurial spirit with experience operating in start-up, high-growth, or transformation environments Comfortable building structure where needed while remaining agile, resourceful, and execution-focused Promotes a bottom-up OKR goal-setting approach, ensuring regional and team objectives are aligned with broader corporate priorities while empowering ownership and accountability at the field level -Travel Requirements Extensive travel required (approximately 3 weeks per month) within the assigned region Regular field travel with Territory Sales Managers to drive growth and develop key retail and wholesale accounts Attendance at customer meetings, trade shows, leadership meetings, and industry events Periodic travel to company operating centers for training, planning, and cross-functional collaboration Occasional national and international travel as needed Skills & Experience: -Required 10+ years of progressive outside sales experience, with 4–6+ years in sales management, preferably within hard surface flooring, building materials, or wholesale distribution Demonstrated success leading teams to achieve and exceed revenue, margin, and xrczosw growth targets Proven ability to coach, develop, and retain high-performing sales professionals Strong analytical, critical-thinking, and problem-solving capabilities Exceptional communication, presentation, and relationship-building skills Highly organized with strong time management and execution discipline Willingness and ability to travel extensively Ability to lift up to 50 lbs. of samples or flooring materials -Preferred Deep experience in retail-driven wholesale sales models and multi-tier distribution Track record of winning new retail accounts and expanding existing relationships Experience managing complex pricing, promotions, inventory transitions, and SKU rationalization Strong understanding of merchandising, showroom execution, and retail sell-through drivers Entrepreneurial mindset with a bias for action and continuous improvement Compensation: Fixed base salary Participation in performance-based bonus program Comprehensive benefits for self and dependents including health, dental, vision, life, disability, and supplemental insurance policy options 401(k) with company matching A broad spectrum of employee assistance resources Paid training, IT provisions, and approved expense reimbursement processing Time off including vacation, sick, and holiday pay For more information, visit and ]]>