General Manager

General Manager The General Manager (of a Single Site or Cluster/Large) is responsible for delivery of the attraction(s) strategy, short and long-term EBITDA, and guest satisfaction goals. Supporting the team with ensuring every guest enjoys a memorable, world-class guest experience and that every member of the team embraces and exhibits our company values. Key Responsibilities: Drive a guest-first, data-driven culture to understand and anticipate guest needs Develop and execute a robust, multi-channel marketing strategy for products and experiences Segment and target customers, identifying new markets and audiences Role model guest-facing behaviors and act as a brand ambassador internally and externally Safeguard brand integrity across all PR and marketing activities Drive operational excellence to ensure attractions exceed guest expectations Ensure attractions operate at maximum efficiency with appropriate staffing levels Optimize revenue per capita (RPC), yield, and volume strategy across all channels Manage P&L performance, productivity strategy, and sustainable growth initiatives Deliver EBITDA growth, cost control plans, and long-term financial objectives Activate revenue levers and identify new growth and monetization opportunities Deliver capital projects on time, on budget, and in line with ROIC targets Drive innovation, proactively identify opportunities, mitigate risk, and adapt quickly Lead Health & Safety excellence, including risk management, business continuity, and crisis planning Maintain a low-risk operating environment with strong profit protection measures Drive employee engagement, meeting or exceeding company benchmarks Implement HR, talent management, DEI&A, wellbeing, and CSR initiatives Develop diverse talent pipelines, succession planning, and high-performance teams Lead with visibility, embody company values, and foster a culture of openness and safety Cascade relevant information effectively across teams Execute organizational change programs and group-wide best practices Build and sustain external partnerships with nonprofits, local businesses, and authorities Leverage customer insight, analytics, and route-to-purchase understanding to inform decision-making Manage leaders across diverse functions and operate effectively in matrixed environments Demonstrate proven leadership in complex operational businesses at varying stages of growth Perform additional duties as reasonably required within the scope of the role Qualifications and Experience: Bachelor's degree in Business, Management, Marketing, or a related field (preferred) Minimum of three years of management-level experience in a highvisitor-volume business Proven track record of delivering EBITDA targets for at least two years Experience working with children and families (preferred) Strong commercial and financial acumen with an operational mindset Demonstrated ability to drive business performance and achieve results Analytical and detail-oriented, with the ability to assess data while maintaining a big-picture view Resilient, confident, and able to challenge constructively with sound judgment Charismatic, creative leader who inspires innovation and engagement High energy with the discipline and focus to execute effectively Adaptable and flexible in fast-paced, changing environments Operates with integrity, purpose, and strong self-awareness Growth mindset with empathy and strong emotional intelligence Exceptional relationship-building, influencing, and negotiation skills Collaborative team player with the ability to contribute independently at a high level Strong commitment to exceptional guest service and customer experience Effective communicator who thrives in dynamic, high-pressure environments Benefits Pay Range: Compensation between USD $80,000.00/Yr.-USD $90,000.00/Yr. Location: US-MI-Auburn Hills Job ID: 2025-11056 Employment Type: Full-Time Offer/Contract Type: At Will (US Only) Location Name: LEGOLAND Discovery Center Michigan