Marketing Automation Specialist

3 weeks ago

Atlanta GA, United States Robert Half Full time

Job Title: Marketing Automation Specialist (Contract – 6 Months, Hybrid) Considering making an application for this job Check all the details in this job description, and then click on Apply. Location: Atlanta, GA (Hybrid) Duration: 6 months About the Role: We are seeking a skilled Marketing Automation Specialist to join our team on a 6-month contract basis. This hybrid role (Atlanta, GA) is ideal for a detail-oriented professional who thrives on building and optimizing automated marketing campaigns, managing workflows, and leveraging data to drive engagement and conversions. Key Responsibilities: - Design, build, and manage marketing automation workflows, campaigns, and email nurturing programs. - Maintain and optimize lead scoring, segmentation, and CRM integration (HubSpot, Salesforce, Marketo, or similar). - Monitor campaign performance, generate reports, and provide actionable insights to improve ROI. - Collaborate with marketing, sales, and creative teams to ensure campaigns align with brand strategy. - Implement A/B testing, personalization, and other optimization strategies for email and digital campaigns. - Ensure data cleanliness and manage integrations between marketing automation platforms and other systems. Qualifications: - 3+ years of experience in marketing automation and CRM systems (HubSpot, Marketo, Pardot, Salesforce Marketing Cloud, or similar). - Strong understanding of email marketing, lead nurturing, and lifecycle marketing. - Experience with campaign analytics, reporting, and data-driven decision making. - Proficiency in HTML/CSS for email templates a plus. - Excellent project management, communication, and organizational skills. - Ability to work in a hybrid environment (Atlanta office + remote). Why Join Us: - 6-month contract with potential for extension. - Hybrid work environment offering flexibility and collaboration. - Opportunity to work on high-impact marketing campaigns across multiple channels.

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