Work from Home Marketer

1 week ago
Chicago IL, Cook County, IL; Illinois, United States Occulytics Inc. Part-time
About Occulytics Occulytics is a market intelligence and data company built for senior living. We help operators, owners and capital partners understand who actually lives in and moves into their communities, and what that means for their market. Our Data Platform (Market Intel, Lead Intel and Lead Gen) turns that into decisions about where to market, which leads to prioritize and where to grow. Everyone here ships real work and sees the impact of it. We're hiring a Marketing Specialist to run marketing execution day to day. You'll turn our marketing plan into content, campaigns, web updates and sales materials that go out the door every week. You will be instrumental in influencing our go to market and creative strategy. You'll also partner with Kim Studzinski, our Head of Client Success, on customer stories and materials clients actually use. For the right person, there's a real growth path here as marketing scales, including toward leading it. Content. Write and publish blog posts, LinkedIn posts and educational pieces built from the themes our team hears on client and prospect calls. Website. Keep our Webflow site current: new pages, copy updates, launches and the conversion paths that turn visitors into conversations. Brand and design. Design the visuals for what we publish, from social graphics to sales materials, and keep our brand guidelines and writing voice consistent across all of it. Run the marketing around industry conferences: outreach, materials, sponsorships, and the follow-through after. First 30 days: learn our products, our customers and the senior living market. Ship your first pieces of content and take over day-to-day website updates. Sales materials are current. You've run marketing for at least one conference or campaign from start to finish. Inbound conversations that come from content and the website Pipeline marketing helped create Materials the sales and client success teams actually use 2 to 4 years in marketing, ideally B2B. Internships and side projects count ~ Comfortable in a website platform (Webflow a plus) and quick to pick up new tools ~ You ship without being chased. Event or conference marketing experience Location
- Chicago, hybrid (2 to 3 days a week) Compensation
- $70,000 to $85,000 base, plus performance-based variable Benefits
- Healthcre, Dental, Vision, 401k + matching

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