Director of Automation

2 weeks ago

Boston MA, United States Tomorrow Companies Inc. Full time

As the first AI Director of Enterprise Growth at Tomorrow.io, youll play a pivotal role in shaping and scaling high-quality pipeline growth for our enterprise business. This is a highly hands-on role that blends creativity, analytics, and automation to deliver measurable impact. Leading with AI and automation, youll own the strategy and execution of digital campaigns, oversee website optimization, drive GEO/SEO strategy, and design and optimize marketing automation processes like lead routing, scoring, and system integration. This role will report to Chief Product & Engineering, while maintaining a close working partnership with Marketing and Enterprise teams.
5-7 years of experience in growth marketing, demand generation, or digital marketing, B2B SaaS with an enterprise focus is a must.
~ Proven track record of building and scaling growth programs that deliver measurable pipeline
~ Hands-on experience managing and optimizing paid media campaigns, particularly on LinkedIn
~ Strong background in website optimization and GEO/SEO, with experience leading testing and performance improvement initiatives
~ Expertise with HubSpot, Salesforce, GA4, LinkedIn Ads Manager, Google Ads, and GEO/SEO tools such as Ahrefs or SEMrush
~ Lead enterprise growth through an AI-first approach, embedding automation and data-driven decision-making into every channel and campaign
Lead website optimization efforts, implementing testing frameworks and conversion strategies to improve performance
Build, manage, and optimize marketing operations and automation workflows, including lead routing, scoring, integrations, and CRM processes (HubSpot, Salesforce, enrichment tools, etc.)
Oversee paid media campaigns (LinkedIn, Google, etc.), Direct GEO/SEO initiatives, including strategy development and management of external partners/agencies
Analyze, report, and present campaign performance to leadership, using insights to refine future strategies
We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, disability, veteran status, or any other legally protected characteristic. We comply with applicable laws and regulations, including those related to disability accommodations in the recruitment process.
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