Marketing Director

18 hours ago

Cupertino CA, United States AL Homes Full time

Salary Range: $100,000 - $180,000 Job Responsibilities: A. Marketing Strategy & Brand Leadership Define and own AL Homes’ brand strategy, positioning, messaging, and value narrative across all touchpoints. Develop the annual marketing plan to drive homeowner and investor demand; align tightly with sales leadership on revenue targets and pipeline needs. Oversee GTM campaigns across paid, organic, field, and community channels. Ensure AL Homes is recognized as the trusted, design-forward option in the Bay Area builder ecosystem. B. Demand Generation & Campaign Execution Lead multi-channel campaigns across EDDM/direct mail, paid social, paid search, email marketing, SMS, sponsorships, and referral programs. Build targeted neighborhood and city-level campaigns focused on ADU adoption, zoning opportunities, and homeowner education. Produce high-impact marketing assets — flyers, brochures, yard signage, lookbooks, presentations, video content, model home material, and event displays. Partner with the design/creative team to maintain brand consistency and elevate storytelling. C. Events & Community Engagement Own the strategy, planning, and execution of open houses, broker tours, community events, showcases, and partner mixers. Lead all logistics: venue selection, vendor coordination, catering, A/V, signage, permits, staffing, and run of show. Build relationships with city councils, planning departments, policy groups, community associations, and local organizations to increase brand visibility. Track event performance, lead capture, and ROI; ensure seamless lead routing into Salesforce/LeftMain. D. Marketing Operations & Infrastructure Own Salesforce/LeftMain marketing workflows, UTM frameworks, GA4 tracking, and attribution systems. Implement scalable processes for campaign setup, lead routing, scoring, segmentation, and nurture sequences. Manage creative vendors, media partners, printing vendors, event suppliers, and contractors. Ensure a unified and consistent brand experience across web, social, email, events, and sales collateral. E. Analytics, Reporting & Optimization Build and manage executive dashboards showing pipeline contribution, MQL → SQL → Contract performance, CPL, CAC, and attribution models. Analyze campaign performance and market signals; provide insights that shape product, pricing, and go-to-market strategy. Present regular performance updates to leadership with clear recommendations for optimization. Job Requirements: 15+ years of experience in builder, residential construction, or real estate development marketing & sales leadership. With Real Estate Building Industry experience Real estate license required Proven ability to scale sales teams, deliver consistent contract volume, and grow market share. Demonstrated expertise in go-to-market strategy for builders, ADUs, community development, or new construction. Experience leading demand-gen engines across direct mail, events, paid media, and community partnerships. Strong command of CRM and analytics tools (Salesforce, LeftMain, GA4). Exceptional communication, negotiation, and leadership skills with a data-driven, results-first mindset. Comfortable with occasional evening or weekend work during events and open houses.

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