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Online Content Creator

4 weeks ago

Baltimore, Maryland, United States Medifast Full time
At Medifast, our team members are relentless in our mission of driving Lifelong Transformation, Making a Healthy Lifestyle Second Nature. When you join Medifast, you become part of a dynamic, fast-growing community of highly motivated, like-hearted people who share a passion for promoting health and wellness. The Content Specialist supports the development of multimedia content for OPTAVIA that aligns with brand voice and audience needs to cut through the noise and drive business goals. With a knack for all things storytelling (researching, writing, editing galore), you'll craft, curate, polish and re-purpose content for websites, blogs, social media, email campaigns, and more. This role calls for a hybrid brand strategist and creative powerhouse with a knack for innovation and project management.
This role offers a unique opportunity to directly influence key business objectives, driving the brand's growth and shaping its future trajectory through the execution of comprehensive content tactics that drive brand awareness, engagement, and lead generation for Medifast's OPTAVIA brand as well as arm its community of coaches with the marketing assets they need to break through and acquire new clients.
The global obesity crisis continues to impact people of all ages and socioeconomic backgrounds, and now with the advancement in innovative medical solutions, there is greater consumer and commercial interest in health and wellness than ever before.
Content Creation
# Collaborate with team of designers, videographers, and other team members to create cohesive and integrated multimedia content for multiple platforms and audiences.
# Repurpose content to drive efficiency and brand consistency.
# Write clear, concise, and compelling copy that aligns with the brand voice and style guidelines and maintains high standards of accuracy, grammar, and overall quality.
# Monitor content performance to track current and inform future content plans.

Maintain Content Library and Governance
# Maintain a centralized content library to ensure all assets are organized, accessible, and up-to-date.
# Implement and enforce content governance processes, ensuring proper version control and compliance with brand standards.
# Regularly audit the content library to identify gaps, outdated materials, or opportunities for repurposing.

Project Management
# Track milestones, deadlines, and dependencies to ensure timely delivery of content that is accurate, compliant, and approved by all parties.
# Communicate with cross-functional teams to ensure smooth project execution.
# Track performance metrics and adjust strategies based on insights.

Brand Stewardship
# Serve as a company-wide steward of the brand, supporting copyediting and proofing as needed.

The Content Specialist reports to the Senior Manager of Content Strategy and is an individual contributor with no direct reports. Bachelor's degree in communications, marketing, journalism, or related area.
Strong writing, editing, and proofreading skills with a strong portfolio of work.
Enthusiastic, reliable, and self-motivated with strong time management and prioritization skills, with the ability to lead multiple projects and deadlines simultaneously.
Deep understanding of digital marketing trends, content marketing, and brand strategy.
Strong organizational skills and ability to independently prioritize and manage multiple projects effectively.
Attention to detail and ability to proactively provide creative solutions.
Proficient in Microsoft PowerPoint, Word, and Excel.
Travel as required.
The Medifast culture is built on seven core values: integrity, courage, teaming, accountability, empowerment, partnership and diversity . Medifast (NYSE: MED) is the 40+ year old health and wellness company known for its habit-based and coach-guided lifestyle solution OPTA VIA , which provides people with a simple, yet comprehensive approach to address obesity and support a healthy life. OPTA VIA provides unparalleled coaching support along with community, tailored nutrition and healthy habits, and empowers people to master their weight loss journey through each stage of life. Through the company's collaboration with national virtual primary care provider LifeMD (Nasdaq: LFMD) and its affiliated medical group, customers now have access to GLP-1 medications where clinically appropriate. Medifast remains committed to its mission of offering Lifelong Transformation, Making a Healthy Lifestyle Second Nature. com for more information and follow @Medifast on X and LinkedIn .
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