VP Regional Sales Director

The VP Regional Sales Director role has oversight of the overall sales and marketing efforts for a region of Aegis Living communities. The intention is to achieve optimal census and revenue targets through the following sales related activities: providing strategic sales direction, coaching and training, assisting with proactive business development and holding Marketing Directors accountable through tracking sales activities and results. The Regional Sales Director will have a dotted line accountability of the Marketing Directors within a defined region of Aegis Living communities. The Regional Sales Director is a member of the Regional Sales team, contributing both sales and community marketing knowledge.
Oversight of Marketing Directors at communities within the defined region, partnering with the General Managers
Build strong General Manager and Operations partnerships to help set Marketing Directors up for success; resolve community level sales issues brought forth in partnership with the Operations team
Work closely with Marketing Directors to achieve budgeted sales KPI's to include: census, sales conversion targets and community fees / rent and care revenue
Monitor move-in / move-out pace to ensure communities are achieving census targets
Ability to articulate and analyze trends, provide accurate forecasts, report financial performance of communities within the region
Work with Marketing Director to monitor the competition and become the community AL / LN expert
Evaluate pricing strategies and recommend pricing changes when necessary, in conjunction with the Operations and Finance teams
Evaluate and coach Marketing Directors as part of talent development, defining clear performance and developmental plans, through collaboration with General Managers
Schedule regular site visits to communities to ensure consistency in sales best practices and achievement of sales metrics and goals
Continuously coach and train on the sales processes consistent with Aegis philosophy
Assist with on-boarding and training of new Marketing Directors and General Managers
Assist in developing and implementing strategic sales action plans and sales related activities
Attend and/or conduct daily/weekly/monthly meetings and any other functions required by management
Participate in senior leadership meetings and Blue Moon ownership meetings as necessary
Develop a full working knowledge of operations, nursing and care in the community, with the ability to articulate and understand during the sales process
Travel will entail the following: community visits, care shifts, outside sales calls, industry events
Facilitate initial leads for communities in the pre-opening phase prior to the assignment of a Marketing Director or open Marketing Director positions
Assist in conducting proactive outreach to the local community residents, leaders and organizations, referral partners, local physicians, hospitals, skilled nursing facilities
At least 8-10 years of sales experience, experience working in a service-related industry desired, experience working in hospitality sales and/or health care sales is a plus
At least 2-3 years sales experience managing a regional sales team desired
Must have thorough experience with professional selling skills with a consistent track record of achieving targeted sales results and exceeding goals
Must be proficient in general computer knowledge, primarily with Microsoft Office products and various CRM tools
Must be able to work independently and simultaneously manage multiple tasks, strong organizational and presentations skills
Must be able to work with and understand financial information and data
Must have the ability to travel locally to attend industry events and networking events, conduct outside sales calls

---