Senior Graphic Designer

Job Description Senior Graphic Designer Location: Jersey City, NJ (Hybrid) Our client is a mission-driven, consumer-facing apparel brand inspired by a relaxed, coastal lifestyle. The company is known for its thoughtful design, strong visual identity, and commitment to sustainability. The brand has expanded beyond its original product focus into versatile, year-round essentials and places a high value on craftsmanship, storytelling, and customer connection. The team operates in a collaborative, fast-paced environment where creativity, ownership, and cross-functional partnership are core to how work gets done. About The Role The Senior Graphic Designer is responsible for shaping and maintaining the brand's visual identity across all customer touchpoints. This role leads creative concepting and execution for integrated digital, print, and wholesale assets, while ensuring consistency in aesthetic, tone, and storytelling. This is a senior-level, hands-on design role that partners closely with marketing, ecommerce, production, and external creative partners. The ideal candidate is a strong visual storyteller with excellent technical design skills, a sharp eye for detail, and comfort operating in a fast-moving, collaborative environment. Reports to: Executive Leadership Manages: Freelance Graphic Designer and Freelance Copywriter Key Responsibilities Brand & Creative Development Lead creative concepting and execution for integrated brand assets across digital, print, ecommerce, and wholesale channels Ensure consistency in brand aesthetic, tone of voice, and lifestyle storytelling Translate strategic direction into compelling, on-brand creative concepts Digital & Ecommerce Design Partner with the ecommerce team on UI/UX design initiatives Design assets for site, email, and digital marketing channels that drive engagement and performance Campaign & Seasonal Work Develop creative concepts aligned with seasonal messaging and business priorities Support channel owners with design solutions that meet commercial and brand objectives Cross-Functional Collaboration Work closely with marketing to deliver brand-building and traffic-driving creative Partner with production teams on photoshoots, including pre-production planning and asset execution Collaborate with external creative agencies to ensure alignment and quality of output Team & Process Leadership Manage and provide direction to freelance creative partners Oversee timelines, workflows, and asset delivery to ensure deadlines are met Maintain strong organizational and time management practices across projects What Success Looks Like Acts as a strong brand interpreter with commercial awareness Delivers senior-level creative execution across channels Demonstrates excellent cross-functional collaboration and time management Balances creative innovation with business objectives Qualifications Bachelor's degree and 4+ years of relevant design experience Passion for graphic design, typography, motion, photography, video, illustration, and emerging creative trends Proven experience developing and executing integrated marketing campaigns 2+ years of experience leading or managing another designer Strong conceptual thinking and visual storytelling skills Exceptional organization, communication, and presentation abilities Expert proficiency in Figma, Photoshop, Illustrator, and InDesign What We Offer Hybrid work environment (3 days in office) Competitive compensation Health and dental benefits 401(k) with employer match Commuter benefits Career growth opportunities 20 days of PTO annually Company holidays plus floating holidays Work Environment This role is primarily office-based with extended periods of computer work. Occasional movement, lifting of light materials, and collaboration across teams is required. Reasonable accommodations may be made to enable individuals to perform essential job functions. Salary Range: $90K-$100K This range represents the good-faith estimate of the pay the employer reasonably expects to offer upon hire, based on the role's responsibilities, required experience, location, and internal equity. This position may be eligible for equity awards, profit sharing, or other forms of non-cash compensation not included in the posted pay range and, where applicable, will be discussed during the interview or offer process.