Senior Manager, Growth Marketing

Chapter Aesthetic Studio is a rapidly growing medical aesthetics brand, offering state-of-the-art, non-surgical skin care and body rejuvenation treatments. We exist to empower people to write their own story on beauty, because we believe beauty belongs to everybody. By joining our team of experienced nurses and aesthetic specialists who provide personalized care and incredible service, you will help people feel good about where they are on life’s journey so they can be who they were meant to be. We are a fast-paced, innovative, and high-performing company. Our goal is to spark joy for everyone-our guests, each other, and the communities we live, work, and play in. We are a team built of extraordinary individuals who are passionate about helping others achieve their goals. This includes supporting your unique ambitions and career path and wrapping an abundance of resources around you. We are looking for a team player who is highly motivated, energetic, and hungry for growth who we can cheer on to limitless growth and opportunities. Chapter Aesthetic Studio is a part of TAG – The Aspen Group – a family of like-minded brands whose mission it is to empower our teams to deliver the best possible experience and care to every patient that walks through our doors, which means we have a rich bench of experts to collaborate with, borrow from and share wins with. As a reflection of current needs and planned growth, we are excited to offer the opportunity to join our team as a Sr Manager, Growth Marketing. The following information provides an overview of the skills, qualities, and qualifications needed for this role. The Senior Manager, Growth Marketing will play a key role in driving sustainable guest and member growth through smart lifecycle strategies, a standout loyalty program, and thoughtful cross‑channel execution. In this role, you’ll shape and operationalize our loyalty program, partner closely with CRM and Content to bring personalized guest journeys to life, and help accelerate acquisition and conversion across the funnel. We’re looking for someone who’s both strategic and hands‑on—comfortable setting the growth roadmap and just as eager to dive in, test, learn, and optimize. It’s an exciting opportunity to build and own high‑impact initiatives that will fuel Chapter’s next stage of growth. Essential Responsibilities Loyalty Program Strategy Build and own the loyalty program strategy, including defining the value proposition, communications levers, and go-to-market plans to maximize member acquisition and retention Operationalize the loyalty program, including segmentation and offer approach, and operating model for the program is governed, optimized, and maintained across teams Bring the loyalty experience to life across channels, ensuring consistent messaging, compelling creative, and seamless integration across guest touchpoints Lifecycle & Personalization Support growth marketing initiatives across the full guest journey, from prospecting and nurture to conversion and ongoing engagement Collaborate closely with CRM to bring to life personalized journeys that drive higher conversion, frequency, and lifetime value Develop data-backed offer strategies and personalization tactics, testing into the most effective incentives and messaging for each segment Build an experimentation roadmap and A/B testing framework to accelerate learning and continuously improve performance Integrated Marketing Planning Drive integrated marketing planning, aligning member lifecycle, promotional, and content initiatives into cohesive campaigns and channel plans that support business goals Partner with creative, CRM, content, media/digital, and studio teams to ensure consistent execution and a seamless guest experience across touchpoints Translate campaign and performance insights into clear recommendations that inform go-forward strategies and prioritization Requirements/Qualifications 8+ years of experience in growth marketing, lifecycle/CRM, loyalty marketing, performance marketing, or related fields. Demonstrated experience owning or significantly contributing to a loyalty or membership program, from strategic development through execution. Deep understanding of growth levers including acquisition, retention, personalization, and offer strategy. Proven ability to analyze data, extract insights, and drive decision-making based on performance outcomes. Excellent project management skills with a high degree of ownership; adept at managing multiple initiatives in a fast-paced environment and consistently delivering results. Industry experience not required but must have a foundational understanding of functional and emotional customer needs within the beauty/wellness space. Core Competencies Strategic & Analytical Thinking: Ability to define growth opportunities, build frameworks, and interpret complex data to drive action. Customer-Centric Mindset: Deep understanding of consumer behavior, segmentation, and lifecycle dynamics to drive personalized engagement strategies. Innovation & Experimentation: Passion for testing, iteration, and continuous improvement. Accountability & Results Orientation: Self‑directed and comfortable with ambiguity; drives impact through disciplined execution and a focus on measurable results. Executional Excellence: Skilled at operationalizing strategy, building processes, and ensuring follow-through across teams. Cross-Functional Leadership and Collaboration: Strong communication and influence skills; able to align stakeholders, drive integrated workstreams, and work collaboratively across marketing, creative, and field teams. xrczosw If you are an applicant residing in California, please view our privacy policy here: Salary: Annual pay range: $120,000 - $140,000, plus bonus/incentives A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.