Sr. Marketing Data Scientist

3 weeks ago

San Francisco CA, United States Method Recruiting, a 3x Inc. 5000 company Full time

About the Role As a Senior Marketing Data Scientist , you’ll be part of the Marketing Data Science & Analytics team , driving growth and engagement through AI-powered BI, advanced analytics, and machine learning.
You will play a key role in enabling data-driven marketing strategies across acquisition, onboarding, engagement, and renewal.
Identify, prioritize, and execute opportunities to scale marketing efforts across acquisition, engagement, and retention.
Evaluate the incremental impact of marketing investments through experimentation (A/B testing, causal inference) at both macro and granular levels (channel, tactic, creative, etc.).
Build, operationalize, and iterate on data science solutions such as Marketing Mix Models, Audience Scoring, and Customer Segmentation to drive intelligent marketing strategies.
Provide closed-loop data science support for audience-centric marketing, including audience sizing, experiment design, segmentation, and targeting model development.
S. in Math, Economics, Statistics, Engineering, Computer Science, or a related quantitative field
~6 years of industry experience as a Data Scientist (or equivalent)
~ Advanced SQL expertise
~ Expert-level experience with Python programming
~ Expertise in predictive modeling and statistical/machine learning techniques
~ Experience applying predictive modeling to marketing use cases (e.g., CLTV, churn prevention, targeting)
~ Fluency with Python ML libraries (e.g., Proficiency with data visualization and dashboard tools (e.g., Looker, Tableau)

Proven ability to independently initiate and complete end-to-end projects
Prior experience in growth marketing (CRM and/or paid media)
Solid understanding of the advertising and martech landscape and trends
Background in marketing or product data science or consulting
Hands-on experience with Databricks
Knowledge of advanced data science techniques such as Bayesian statistics, Bandit models, and Net Lift modeling
Competitive salary and performance bonus
~Exceptional health insurance with minimal out-of-pocket costs
~ Free in-office lunches and snacks (if applicable)
~ Autonomous, flexible work environment
~ Customer-driven culture
~

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