Brand Specialist
3 weeks ago
Candidates should take the time to read all the elements of this job advert carefully Please make your application promptly.
Acosta Group Connected Commerce is a full-service marketing and account management e-commerce agency for brands, manufacturers, and sellers on Amazon. This includes content and SEO, supply chain, accounting, marketing, and merchandising support.
Acosta Group Connected Commerce is seeking a motivated, driven individual who would like to learn how to manage a dynamic brand and product portfolio. Manage higher volume accounts with higher visibility/C suite
Manage Brand Manager(s)
Manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals.
Drives retention and growth among customers by understanding their business needs and helping them succeed.
Maintains a cadence of communicating with customers to ensure client satisfaction.
Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience.
Utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers.
Deploys SEO tools and methods to ensure the e-commerce website is optimized for searching and performance responsiveness, as well as delivering visual appeal and compelling content.
Manages and directs an e-commerce sales force to achieve sales and profit goals.
Designs and recommends online sales programs and sets short and long-term online sales strategies.
Analyzes opportunities for innovation and expansion of customer engagement and revenue.
Assists with the development of business cases and marketing plans.
Coordinates with stakeholders across the organization to optimize digital channels.
Develops strategy and manages the execution of online/site merchandising to achieve online marketing and sales goals.
Ensures that merchandise plans support key strategic initiatives, launches, top sellers, seasonal campaigns, and trends.
Participates in implementing technical projects for improvements to customer experience, new e-commerce features, and offerings.
Implements the policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals.
Minimum Education and Work Experience
Bachelor’s Degree in Business, Economics, Finance, or related field
7 years of experience in e-commerce sales/broker agency, marketing, or merchant role.
6 years of Amazon Platform Experience.
3 years experience with overall leadership and management of brand/marketing growth.
Proven leadership experience in conflict resolution/driving alignment to strategic brand vision.
Experience in managing creative process and fostering productive relationships with agencies and create teams.
Proficient in Microsoft Office, Excel – pivot tables, Indexing, presentation level charts.
Understanding of e-commerce channels and online marketplaces.
Deep understanding in e-commerce tools and analytics platforms. Advanced Skills in Excel (Formulas, pivot tables, V-look up, creation of presentation level charts)
Ability to Travel
Marketing
Position Type: Full time
Business Unit: Corporate
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