Associate Director, Digital Marketing Operations

Associate Director, Digital Marketing Operations
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At Gilead, were creating a healthier world for all people. For more than 35 years, weve tackled diseases such as HIV, viral hepatitis, COVID19 and cancer working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the worlds biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
Every member of Gileads team plays a critical role in the discovery and development of lifechanging scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and were looking for the next wave of passionate and ambitious people ready to make a direct impact.
Join Gilead and help create possible, together.
At Gilead, the Digital Strategy and Operations team is an integral part of the company's digital transformation footprint, serving as a strategic partner to our brands and prioritizing topnotch digital experiences for US customers. We are seeking an Associate Director of Digital Marketing Operations reporting directly to the Director of Digital Marketing Operations. This individual will drive operational excellence in Digital initiatives, maintaining comprehensive accountability for digital execution. The successful candidate will manage the efficient and effective delivery of digital programs in line with global standards and best practices, collaborating closely with digital marketing capability leads and Brand leads to meet shared goals.
The Associate Director of Digital Marketing Operations holds a pivotal position within the Digital Strategy & Operations (DSO) team, overseeing the effective implementation of digital initiatives while promoting a culture of innovation and agility for the HIV Prevention Business Unit.
This role is accountable for converting business objectives into impactful, compliant, and efficient digital marketing campaigns, experiences, and solutions that drive engagement among healthcare professionals and patients. The individual will be responsible for the seamless execution of campaigns, digital projects, and solutions across diverse channels and capabilities, including marketing automation, websites, paid media, and analytics.
This professional will utilize insights to further build out a digital roadmap of learning and optimization across capabilities.
Relocation assistance is not available for this role; we are seeking candidates who are currently local to the area.
Act as a strategic digital operations partner to HIV Prevention brand leads, collaborating with marketing teams and agency partners to translate business requirements into effective multichannel digital campaigns, digital experiences and solutions (SFMC, Web, Paid Media, Analytics, Content Production).
Oversee endtoend campaign or project deliveryfrom requirements gathering to executionensuring projects are on time, within budget, and meet quality standards.
Monitor campaign performance, analyze results, and provide actionable insights to optimize ROI.
Work with digital project managers to maintain detailed project plans, track milestones, and communicate progress to stakeholders.
Ensure compliance with data privacy regulations and global digital standards across all initiatives.
Identify risks and implement mitigation strategies in partnership with the Digital Marketing Operations team.
Drive digital innovation by promoting emerging technologies, capabilities and fostering agility within the organization.
Build strong relationships with Marketing, Operations, Technology and crossfunctional teams to ensure alignment and collaboration.
Serve as a subject matter expert on digital marketing operations best practices, processes, and systems, ensuring continuous improvement.
Stay current on digital marketing trends and identify opportunities to enhance capabilities.
Collaborate with Digital Strategy and Customer Experience teams on SOP development, rollout, and training.
Bachelor's Degree and Ten Years' Experience
Proven experience in digital marketing with a strong understanding of digital channels and technologies (Marketing Automation (Salesforce Marketing Cloud), Web, Paid Media, Social SEO/SEM).
A track record of success in clientfacing roles, with the ability to build trust and foster longterm partnerships.
Strong project management expertise, including risk and client management within the U.PMP certification preferred.
Bachelors degree in marketing, Business, or related field; MBA or other advanced degree is a plus.
Experience in highly regulated industries (pharmaceuticals or healthcare) with thorough knowledge of FDA guidelines and U.S. data privacy regulations.
Excellent communication skills, capable of conveying complex ideas to both technical and nontechnical audiences and managing stakeholders at all organizational levels.
Demonstrated ability to lead multiple projects simultaneously, delivering highquality results on time and within budget.
Proven success in collaborating with crossfunctional teams and building strong stakeholder relationships.
Experience driving digital transformation and managing change initiatives effectively.
Strong organizational and time management skills with the ability to prioritize competing demands.
Proactive, resultsdriven mindset with a track record of identifying opportunities and implementing continuous improvement initiatives.
Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.
Develop Talent - understand the skills, experience, aspirations, and potential of their employees and coach them on current performance and future potential. Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives and holding them to account. This position may also be eligible for a discretionary annual bonus, discretionary stockbased longterm incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include companysponsored medical, dental, vision, and life insurance plans*.
Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status and other nonjob related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact ApplicantAccommodations@gilead.com for assistance. Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion. Please apply via the Internal Career Opportunities portal in Workday.
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