Paid Media

About Us All potential candidates should read through the following details of this job with care before making an application. Alphalete is a premium activewear and lifestyle brand. We exist to inspire confidence and empower individuals to become their best selves through performance-driven products and purposeful storytelling. We are seeking a Social Media Manager who is not only passionate about social platforms but also deeply knowledgeable about the e-commerce and apparel industry. This role requires a strategic thinker and creative leader who can elevate Alphalete's brand presence across all social channels, engage our global community, and drive measurable business impact. What You'll Do Develop and execute a comprehensive social media strategy that grows brand awareness, engagement, and revenue across Instagram, TikTok, YouTube, X, and emerging platforms. Lead content planning, calendar management, and publishing to ensure consistent, on-brand messaging that resonates with our community. Coordinate the distribution of social and advertising content across multiple channels, including social media, email, website, and partner platforms — ensuring timely and accurate placement of campaign assets. Partner with creative, design, and other teams to produce high-quality, trend-forward content that reflects Alphalete's voice and vision. Maintain an organized inventory of marketing assets to ensure all content is current, accessible, and aligned with brand standards. Stay ahead of social trends, platform updates, and competitor activity to keep Alphalete at the cutting edge of the digital landscape. Oversee community engagement strategy, ensuring timely, authentic, and brand-consistent interactions. Collaborate with e-commerce and the media team to align organic social with paid campaigns, product launches, and promotions. Ensure all distributed advertising materials meet brand guidelines, providing final quality assurance checks across platforms. Track, analyze, and report on key metrics (engagement, growth, conversions, ad performance) to optimize performance and inform future campaigns. Occasionally assist with setting up promotional displays or supporting events and partner activations. Support the marketing team in brainstorming and implementing new advertising and content initiatives. What We're Looking For 5+ years of proven social media management experience, preferably in e-commerce, fashion, or activewear. Strong organizational and time-management skills, with the ability to manage large volumes of content and deadlines. Deep understanding of digital storytelling, brand building, and community engagement. Track record of growing audiences and delivering measurable results across multiple social platforms. Ability to work cross-functionally with creative, e-commerce, and marketing teams. Experience with content management systems and social media scheduling tools. High attention to detail, especially when reviewing content for accuracy and alignment with brand standards. Excellent leadership, communication, and project management skills. Proficiency with social media analytics, scheduling, and monitoring tools. Passion for fitness, lifestyle, and fashion is a strong plus. Familiarity with tools such as Canva, Adobe Creative Suite, or inventory management systems is a bonus. Why Join Alphalete Be part of a fast-growing global brand with a loyal, passionate community. Collaborate with a driven, creative, and forward-thinking team. Competitive salary, performance-based bonuses, and benefits package. Exclusive employee discounts and access to new product launches. Opportunities for career growth and development within a dynamic company. Occasional travel opportunities for campaigns, events, or brand partnerships.