Regional Healthcare Marketing Manager

4 weeks ago

Columbus, Ohio, United States NBBJ Full time
We are an award-winning design firm, fueled by ideas and a culture of collaboration. Our purpose-driven approach creates healthy places, strong communities and a resilient environment. That's where you come in. With leading clients, diverse colleagues and offices in creative capitals around the globe, a career at NBBJ will inspire you to be extraordinary and help create lasting change. You can learn more about our firm, see what it's like to work here and explore recent projects and ideas at NBBJ.com. Join us to make an impact today The role at a glance: This position offers an exciting opportunity for those aiming to advance their marketing experience within a leading architectural firm. Regional Marketing Managers at NBBJ work closely with Practice Marketing Directors and Market Leaders to lead the marketing and client development programs within our East Coast offices. Regional Marketing Managers orchestrate effective new business/prospect efforts. They organize and implement targeted lead generation and client relationship programs, lead sales efforts, and implement strategies for thought leadership content programs that underscore NBBJ's point-of-view. Regional Marketing Managers have the opportunity to provide hands-on creation and management in the development and production of qualifications, proposals and interview presentations that grow potential clients, enhance current client relationships, and supports the execution of NBBJ's go to market strategy. The Marketing Manager partners, guides and mentors Marketing Specialists and Coordinators and acts as an effective advocate for members of the team. In your new role, you will:
  • Lead Generation & Client Relationships: In collaboration with senior studio and market leaders, support business development by identifying new opportunities, enhancing client satisfaction, and providing valuable insights to inform strategic decisions, utilizing NBBJ's custom client touchpoint framework.
  • Prospect & Point-of-Sale Strategies: Focuses pursuit teams on the best opportunities. Organizes best-in-class marketing approach. High level of communication with Practice Marketing Directors to ensure efforts fit into the marketing plan for the larger firmwide practice.
    • Addresses client needs and clearly articulates the fundamental design challenge and innovation opportunity through qualification packages, proposals, and presentations.
    • Guides strategy for the implementation and integration of new collateral and messaging.
    • Develops new methods for engaging with prospective clients in an entrepreneurial way. Communicates NBBJ's unique value proposition and looks for novel opportunities to build awareness of NBBJ's service offerings.
    • Deploys NBBJ's internal marketing best practices toolkit for point of sale excellence
    • Conduct Debriefs. Ensure learnings and insight flow back into the pursuit teams and marketing leadership.
  • Content differentiation and upfront strategy implementation: Integrate ideas-based marketing early in the proposal and interview response.
    • Ensure strong market context knowledge and conduct robust research at the beginning of efforts.
    • Encourage side door (cross practice) expertise and lean-in strategies to bolster credibility and value creation.
    • Cross practice content application and implementation, including integration of point-of-view material.
    • Flow relevant external Communication pieces into marketing material (and vice versa) to create strong client relevancy.
    • Migrate quals based thinking to value creation.
  • Process and Best Practices:
    • Schedules and organizes an effective go/no go process.
    • Leads and orchestrates marketing meetings.
    • Ensures the organization and accessibility of practice metrics and marketing materials
    • Works collaboratively with the Marketing Systems Manager and Firmwide Director of Marketing to ensure best practices are being deployed at the point of sale.
    • Leads the adoption and use of the CRM database - in partnership with Market Leaders
    • Advocates and implements point of sale strategies throughout the entire sales process.
    • Identifies strong go-to market messaging to be used in client proposals and qualifications
    • Acts as a resource ambassador. Is clearly able to navigate the vast marketing resources and pull the resources into a best in class deliverable
  • Design Discipline Empathy: The Regional Marketing Manager is deeply immersed within a design culture made up of multiple disciplines, where the scoping of design projects and creation of learning opportunities for project teams is paramount. Because of this, an openness and desire to understand all the various aspects of design are critical, as is a commitment to dialogue with the broader NBBJ architect/designer community.
  • This role involves leading and engaging marketing and pursuit teams in our Columbus, New York, and Boston offices, with occasional travel to these locations or client meetings as needed.
What you will need to succeed:
  • Degree in Marketing, Communications or other applicable discipline
  • Minimum of 8-10 years of industry/relevant experience
  • Management of a marketing sector and supervisory experience preferred
  • Intermediate/Expert understanding of the Adobe Creative Suite (InDesign, Photoshop, Illustrator)
  • Understanding of basic layout and graphic design principles
  • Excellent writing and editing skills
  • Exceptional time management and organizational skills
  • Experience in proposal management for professional services firms (examples a plus)
  • Ability to work efficiently under multiple deadlines and manage large teams
  • Good interpersonal communication skills
  • Knowledge of Deltek Vision, OpenAsset, CRM and other databases a plus
NBBJ is an Equal Opportunity Employer. M/F Disabled and Vet EEO/AA Employer. NBBJ

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