Digital Media Specialist

Digital Media Content Strategist FLSA Classification Exempt Salary Range/Pay Grade Salary Range: $55,000 - $65,000 Reports to Director of Public Relations and Communications Job Description Summary/objective The Southern University at New Orleans (SUNO) Office of Communications works with the University community to advance the SUNO brand and reputation. Through the Office of Communications, we tell the story of the University positively to bring awareness, recruit students and shine a spotlight on the many achievements of the University, and its students, faculty, staff, and alumni. The Office of Communications handles multiple tasks to connect with local and national media outlets, University departments, colleges, and organizations, and the HBCU audience The Digital Content & Social Media Manager is responsible for developing and executing comprehensive digital communication strategies that elevate the visibility, engagement, and brand consistency of Southern University at New Orleans (SUNO). This role leads cross-platform content planning and production, including website updates, social media management, email marketing, and campus-wide digital initiatives. The incumbent manages SUNO's editorial calendar, collaborates closely with faculty, staff, students, and the Director of Communications, and ensures all content aligns with SUNO's marketing priorities, messaging goals, and style standards. Key responsibilities include creating, scheduling, and monitoring content across official university websites and social media channels; overseeing monthly analytics reporting; guiding digital performance optimization; and managing targeted email campaigns through Constant Contact. The position provides strategic oversight for all university-affiliated social media accounts, including those of the Chancellor, academic programs, and student organizations, to ensure quality, accuracy, and brand alignment. The Digital Content & Social Media Manager stays current on emerging trends in digital communications, SEO, and analytics, and supports institutional campaigns related to recruitment, retention, alumni engagement, and fundraising. Grant-Funded Position Statement This position is partially funded by the Title III-B, Strengthening Historically Black Colleges and Universities (HBCUs) federal grant. As such, the Digital Media Content Strategist assists the Director of Pubic Relations & Communications with implementing the objectives established in the Title III Program for this federally-funded activity. Employment in this role is contingent upon the continued availability of Title III-B funds and may be modified or eliminated if grant funding ends. Essential functions Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. Develop and manage cross-platform digital content strategies aligned with SUNO's marketing and communications goals. Maintain the university-wide editorial calendar and coordinate content production timelines with academic and administrative units. Create, edit, and schedule digital content for the SUNO website, email newsletters, and social media platforms (Instagram, Facebook, LinkedIn, YouTube). Design and execute comprehensive social media strategies to strengthen SUNO's digital presence and audience engagement. Create, schedule, monitor, and respond to posts across all official university social media channels. Provide strategic oversight for university-affiliated social media accounts, including those managed by the Chancellor, academic programs, student organizations, and clubs, to ensure brand consistency and alignment with SUNO's communication standards. Respond to direct messages, comments, and inquiries in a timely and professional manner. Track, analyze, and report monthly digital performance trends using analytics tools (e.g., Meta Insights, Google Analytics, YouTube Studio). Use data-driven insights to guide strategy, improve engagement, and optimize content effectiveness. Monitor social listening insights to inform strategic adjustments. Manage and grow email marketing campaigns using Constant Contact, including segmentation, content development, list management, and performance reporting. Work closely with the Web Content Producer to maintain accurate, engaging, and brand-consistent content across SUNO's website. Collaborate with faculty, staff, and student groups to support campaigns tied to recruitment, student engagement, alumni relations, fundraising, and campus events. Align visual content with messaging priorities in partnership with the Director of Communications. Ensure all content adheres to SUNO's brand guide, editorial standards, and accessibility guidelines. Stay current on digital communication trends, social media best practices, content strategy, SEO, and analytics. Ensure compliance with university branding policies, digital accessibility standards, and communication protocols. All other duties as assigned. Competencies Working knowledge of website management tools. Resourceful self-starter who can work independently and meet deadlines. Ability to set priorities and achieve goals while managing multiple projects. Ability to communicate effectively and work collaboratively. Ability to learn new technologies as needed. Strong troubleshooting and analytical abilities. Ability to generate creative ideas. Attention to detail and outstanding organizational skills Knowledge of web analytics and SEO. Ability to operate, maintain, troubleshoot, and perform repairs to audio and video equipment. Knowledge of professional audio and/or video tape editing and post-production procedures, techniques, and standards. Possess strong analytical skills. Possess strong time management and project management skills. Must be flexible. Work environment Standard office environment with hybrid/remote flexibility as approved. Occasional evening and weekend work required to support university events, emergencies, and digital engagement needs. Physical demands Ability to sit or stand for extended periods. Ability to lift up to 20 lbs for event or production needs. Continuous use of computer, keyboard, and related digital tools. Travel required 0% Required education and experience Bachelor's degree in Communications, Marketing, Digital Media, Journalism, Public Relations, or a related field. Minimum of two (2) years of experience in digital content creation, social media management, marketing communications, or related work. Demonstrated experience managing social media platforms for an organization or brand. Proficiency in content scheduling and analytics tools (e.g., Meta Business Suite, Hootsuite, Google Analytics). Strong writing, editing, and visual communication skills. Ability to manage multiple projects, deadlines, and cross-departmental collaborations. Preferred education and experience Master's degree in Communications, Marketing, Digital Strategy, Higher Education, or related field. Experience working in higher education, nonprofit institutions, or public sector organizations. Knowledge of SEO best practices and web content management systems (CMS), preferably WordPress or similar platforms. Experience with email marketing platforms such as Constant Contact. Familiarity with Adobe Creative Suite, Canva, or other graphic design/multimedia tools. Experience providing oversight or training for decentralized social media account managers. Experience in digital storytelling, video editing, or multimedia production. Southern University of New Orleans (SUNO) is an Equal Opportunity Employer. Non-Discrimination Statement In compliance with Title IX of the Education Amendments of 1972, Title VI and VII of the Civil Rights Act of 1964, Section 504 of the Rehabilitation Act of 1973, and other federal, state, and local laws, Southern University at New Orleans (SUNO) forbids discriminating or harassing conduct that is based on an individual's race, color, religion, sex, ethnicity, national origin or ancestry, age, physical or mental disability, sexual orientation, gender identity, gender expression, genetic information, veteran or military status, membership in Uniformed Services, and all other categories protected by applicable state and federal laws. This commitment applies but is not limited to decisions made with respect to hiring and promotion, the administration of educational programs and policies, scholarship and loan programs, and athletic or other College-administered programs. Discriminatory acts of any kind are strictly forbidden. American with Disabilities Act (ADA) Statement Southern University of New Orleans (SUNO) complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the Office of Human Resources.