JR PPC

We are a leading tire company committed to delivering high-performance, reliable, and
innovative tire solutions for consumers, commercial fleets, and specialty applications.
As we continue to grow our digital presence, we are seeking a data-driven and creative
PPC & SEO Specialist to help us improve visibility, drive qualified traffic, and increase
revenue across our digital channels.
The PPC & SEO Specialist will be responsible for planning, executing, and optimizing
paid search campaigns while simultaneously managing search engine optimization
on experience with ad platforms, and a deep understanding of search engine best
Experience in automotive, tire, or e-commerce industries is a plus.
Paid Search (PPC)
 Plan, create, and manage campaigns across Google Ads, Bing Ads, and other paid platforms.
 Perform keyword research, audience targeting, and competitive analysis.
 Optimize campaigns for conversions, ROAS, quality score, and CPC efficiency.
 Create compelling ad copy aligned with brand tone and product offerings.
 Monitor daily budget pacing, bids, performance trends, and reporting.
 Conduct A/B tests on ads, landing pages, and targeting strategies.
 Collaborate with sales and product teams to promote key tire lines or seasonal campaigns.
Search Engine Optimization (SEO)
 Optimize website content, metadata, internal linking, and landing pages.
 Support creation of high-value content including product guides, tire education articles, and service pages.
 Perform technical SEO audits and coordinate fixes with developers.
 Monitor domain authority, backlink profile, indexing issues, and site health.
 Track rankings, search visibility, traffic patterns, and keyword performance.
 Ensure all SEO efforts support brand awareness and e-commerce or lead- generation objectives.
Build dashboards and performance reports using Google Analytics, Google Ads, and other tools.
 Analyze conversion funnels, customer behavior, and ROI trends.
 Continuously improve digital strategy based on data and industry trends.
Bachelor’s degree in Marketing, Business, Communications, or a related field
(2–3+ years of hands-on experience in PPC and SEO management.
 Proficiency with Google Ads, Bing Ads, Google Analytics, Google Search
Strong understanding of on-page, off-page, and technical SEO.
 Experience with e-commerce or automotive/tire industry preferred but not required.
 Job Type: Full-time
Dental insurance
~ Health insurance
~ Life insurance
~ Retirement plan
~ Tuition reimbursement
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