UFS NAM Digital Growth Hacking Expert

If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information. **ABOUT UFS ** Act like a founder, accelerate your growth, stay ahead of the curve, enjoy the growth: JOIN US Unilever Food Solutions is an independent Global Business Unit, which is the 5th largest Business Unit in Unilever. UFS is ~20% of Nutrition Business Group and operates in 76 markets with a Turnover of about €3 Bn. We have a compelling ambition: To be a €5 Bn business by 2030, becoming the leader in digital selling in the food service industry, the best solution provider for our Operators and the planet, and a Winning People Engine. UFS operates with a different business model that has a greater emphasis on chefs and field sales to drive demand creation with operators in a Business-to-Business setting. UFS is a unique business within Unilever, with a constant focus on executional excellence and consistent productivity improvements leading to significant value creation and enabled by rich expertise in the professional food service channel. UFS is the place where we are all striving to be Chefs supporting Chefs At UFS we have an entrepreneurial culture with a commitment to speed, simplicity and trust, whilst having a hunger to grow – both our business and our people. UFS also proudly commits to high employee engagement every year with Univoice scores ahead of Unilever across all dimensions. It is the place where you can be a risk taker, test and iterate, and be a trendsetter. You can think and work like an owner of your own business and be ahead of the curve. With the purpose of “We free you to love what you do” and the DNA “having empathy for the people we serve and the expertise to meet their needs 24/7” you will become a part of a “People-to-People organization.” You will explore new opportunities, big and small, that will make our business grow faster. You will continuously learn, unlearn, relearn, and challenge yourself to accelerate your development in an end-to-end business and in end-to-end roles. At UFS, we are committed to fostering a culture of trust and unity with our empowered One Team One Goal approach, with a passion for winning and nurturing a culture of psychological safety where people can shape their career adventures. We aim to achieve resilient performance and sustainable success, winning together as one resilient, dynamic team. ROLE OVERVIEW UFS North America is building a next-generation AI-powered growth engine across acquisition, ABM, lead management, sales enablement, and loyalty. The Digital Growth Hacking Expert will be responsible for designing, testing, and scaling the end-to-end operator growth model. This role blends strategy, experimentation, analytical rigor, ABM operations, and hands-on activation. You will focus on: • Increasing volume + quality of MQLs & SQLs • Designing ABM segmentation, scoring, and lifecycle journeys • Rapid test-and-learn (audiences, offers, content, channels) • Embedding these learnings into our future AI-fit architecture • Partnering with Sales to improve conversion and LTV You are the engine that connects external & internal data insights, marketing activation, and sales follow-up (CRM) into one cohesive growth loop. JOB RESPONSIBILITIES 1. Growth Strategy & Funnel Design • Build the North America operator growth model: ICP definition, tiering, segmentation, and lifecycle stages. • Design ABM strategies integrating 3P intent signals, 1P behavior, loyalty data, and CRM insights. • Architect the lead lifecycle (MQL → SAL → SQL → Opportunity) with clear rules, SLAs, and feedback loops. 2. Experimentation & Rapid Iteration • Run continuous experiments across: audiences, offers (samples/pilots), creative, content, cadence, channels (social/search/programmatic/email/SMS). • Test hypotheses quickly, validate with data, and scale what works. • Build a backlog of high-impact experiments to accelerate acquisition and qualification. 3. ABM & Lead Management Orchestration • Design end-to-end ABM plays across segments (40+ chains, 2–40 chains, independents). • Create playbooks for triggers, cross-channel touchpoints, culinary content, and sales offers. • Own lead routing logic, scoring frameworks, and conversion governance. • Partner with Sales Ops to improve sales adoption of leads and increase SQL→Win conversion. 4. Data, Scoring & Signal Integration • Collaborate with Sales Ops, Digital Marketing, Data and IT teams to operationalize: external intent signals, web & app behavioral signals, CRM activity data, firmographic data, demographic data and transactional data • Develop a Golden Intent Score combining external and internal signals. • Define rules for journey triggers in Marketo journey automation. 5. AI-Driven Growth Models • Work with AI Transformation team to embed your best practices into: AI lead scoring, AI-driven personalization, AI ABM play orchestration, Next-best-offer for operators • Help train AI agents (Sales, Chef, and Marketing agents) with structured prompts, patterns, and data logic. 6. Measurement & Insight Generation • Define the KPI tree for every stage of the funnel (reach → engagement → qualification → conversion → LTV). • Build dashboards tracking ABM engagement, content interaction, conversion rates, and revenue impact. • Present insights to Sales, Marketing, and Leadership; run quarterly business reviews (QBRs). QUALIFICATIONS & EXPERIENCE REQUIREMENTS Education & Experience • 4–7 years in B2B growth, ABM, demand generation, marketing operations, or growth experimentation. • Demonstrated success improving lead quality, conversion rates, and pipeline efficiency. • Operational experience with ABM platforms, CRM (Salesforce), and MAPs (Marketing Cloud or Marketo). • Strong understanding of attribution models, multi-touch journeys, and CRM-to-CDP integrations. Skills & Capabilities • Growth hacker mindset: rapid testing, ruthless prioritization, data-driven iteration. • Strong analytical skills—comfortable interrogating behavioral data, intent signals, and funnel metrics. • Deep understanding of B2B buying journeys and restaurant/foodservice operator dynamics. • Skilled in building process flows, lifecycle maps, SLAs, routing logic, and ABM playbooks. • Excellent communicator—able to align Sales, Marketing, Culinary, Data, IT, and agency partners. • Highly autonomous, entrepreneurial, and execution-oriented. Leadership • You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way. • As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better. • Our leaders set the tone for success by embodying behaviors that inspire trust, drive progress, and create impact. To lead effectively in today’s dynamic environment, we expect leaders to: • Care Deeply Build genuine connections with people and teams. Show empathy, respect, and commitment to their growth and well-being. Foster an inclusive culture where everyone feels valued. • Stay 3 Steps Ahead Anticipate challenges and opportunities before they arise. Think strategically, plan proactively, and guide teams toward future success with clarity and confidence. • Deliver with Excellence Set high standards and consistently achieve them. Ensure quality in every decision and action, while empowering teams to perform at their best. • Focus on What Counts Prioritize what truly matters for the business and our people. xrczosw Eliminate distractions, simplify processes, and channel energy toward impactful outcomes. **Pay: ** The pay range for this position