Head of Marketing

3 weeks ago

Washington DC, United States Inside Higher Ed Full time

Senior Director, Marketing Strategy and Engagement
Georgetown Berkley School of Nursing (BSON), Georgetown University, hybrid remote 3 days/week.
The Senior Director of Marketing Strategy and Engagement at the Georgetown Berkley School of Nursing (BSON) will lead the development and execution of integrated marketing strategies that advance the school's reputation, enrollment, and partnerships across all programs. The Berkley School of Nursing operates a hybrid marketing structure, leveraging support from university‑led teams and external vendors.
Oversee Salesforce Marketing Cloud and work with internal and external stakeholders in implementation of web‑based technologies (i.e., with a focus on lead acquisition.
Collaborate with senior leaders to define and administer the marketing strategy for BSON across programs and offerings, establishing KPIs to drive enrollment and meet goals.
Integrate and coordinate marketing communications strategy across BSON (working directly with admissions, clinical placement, and advising), providing strategic and operational oversight.
Define school annual marketing priorities, audience determination, and goals reflecting the school/unit's unique mission and audience.
Elevate brand awareness through internal and external partnerships.
Support external marketing firms in an integrated strategy including full‑funnel paid social, search, native, out‑of‑home, digital, sponsored content, video, blog, event, and email communication campaigns.
Develop messaging for all advertising channels, including SEM campaigns, enrollment marketing messaging, and external‑facing materials to support recruitment goals.
Manage data collection, marketing efforts, and final approvals to ensure accurate and strategic submissions that impact rankings.
Build out and manage a high‑performance marketing team.
Bachelor’s degree in business, marketing, journalism, public relations, English, liberal arts, or related field.
At least 6‑8 years in marketing (higher education or online marketing management a plus).
Exemplary interpersonal, communication, and conflict management skills with an entrepreneurial, positive, inclusive spirit.
Minimum 2‑3 years in supervisory role with experience building high‑performing teams.
Comfortable working with technology, analyzing market data, learning new systems and strong attention to detail.
Experience with Salesforce Marketing Cloud, proficiency in MS Word, Excel, PowerPoint and other data visualization tools.
Master’s degree (Marketing, MBA, or similar) preferred.
Prior experience or knowledge of management education trends and issues is beneficial.
Hybrid, remote 3 days/week. All qualified applicants are encouraged to apply, and will receive consideration for employment without regard to age, citizenship, color, disability, family responsibilities, gender identity and expression, genetic information, marital status, matriculation, national origin, race, religion, personal appearance, political affiliation, sex, sexual orientation, veteran status, or any other characteristic protected by law.

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