Head of Consumer PR

Join the Future of Commerce with Whatnot Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love. Were redefining ecommerce by blending community, shopping, and entertainment into a community just for you. As a remote colocated team, were inspired by innovation and anchored in our values. With hubs in the US, UK, Germany, Ireland, and Poland, were building the future of online marketplaces together. From fashion, beauty, and electronics to collectibles like trading cards, comic books, and even live plants, our live auctions have something for everyone. And were just getting started As one of the fastest growing marketplaces, were looking for bold, forwardthinking problem solvers across all functional areas. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business, and bring people together through commerce. Role Whatnots mission is to enable anyone to turn their passion into a business and bring people together through commerce. Were looking for a stellar PR professional to join the Communications & Policy team to help tell stories about our sellers successes, the incredible products people can buy, the many unique categories from womens fashion to sports cards to antiques to outdoor gear and so much more. The Head of Consumer PR will lead our global communications strategy that builds awareness, drives adoption, and highlights the people, products, and experiences that make Whatnot the #1 live shopping app in the U.S. and Europe. The ideal candidate is on top of emerging trends, experienced landing earned coverage with both traditional press and new media, curious, and excited to take calculated risks. The focus areas for this role are: Consumer PR Strategy: Develop and lead a communications plan that builds awareness and shapes perception across categories while driving understanding of the broader live shopping format. Youll tell the story of Whatnots innovation, from how we help sellers build businesses to how our platform delivers the best shopping experience. This role drives momentum through storytelling that underscores Whatnots leadership in live commerce. Drive Media Engagement: Cultivate strong relationships with consumer, tech, and lifestyle press to build credibility and secure meaningful coverage that reinforces Whatnots position as the leader in live shopping. Youll proactively identify opportunities to insert Whatnot into cultural and industry conversations, expanding our reach across both established and new media. Your work will deepen engagement and sustain longterm visibility with key outlets. Create Standout Moments & Campaigns: Use data storytelling, partnerships, and cultural insights to create moments that spark conversation and connection with key audiences. From launching category studies and consumer trend reports to shaping narratives around seller and buyer behavior, youll turn insights into stories that show Whatnots impact and momentum. Youll bring together innovation, community, and culture to strengthen our story and keep Whatnot defining whats next in live shopping. This role will report into the VP of Communications & Policy. We offer flexibility to work from home or from one of our global office hubs, and we value inperson time for planning, problemsolving, and connection. Team members in this role must live within commuting distance of our San Francisco, New York, or Los Angeles hubs. You Curious about who thrives at Whatnot? Weve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here. As our Head of Consumer PR, you should have 12+ years of PR experience, plus: Deep experience shaping consumer narratives for fastmoving consumer brands, ideally within tech, entertainment, marketplace, or creatordriven industries Strong media relationships across business, consumer, tech, and lifestyle outlets, both traditional and new Exceptional writing and storytelling skills, with the ability to turn data, insights, and launches into compelling stories Proven track record leading commsdriven campaigns that drive awareness, adoption, and cultural relevance Strategic thinker with strong execution skills: you move quickly, stay organized, and know how to deliver impact in a fastchanging environment Low ego and high ownership: youre comfortable getting in the weeds and producing results as part of a small, handson team Curiosity and creativity: you look for new ways to tell stories and challenge traditional approaches to PR You are a problem solver with strong leadership skills and people management experience Benefits Generous Holiday and Time off Policy Health Insurance options including Medical, Dental, Vision Work From Home Support Home office setup allowance Monthly allowance for cell phone and internet Care benefits Monthly allowance for wellness Annual allowance towards Childcare Lifetime benefit for family planning, such as adoption or fertility expenses Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally Monthly allowance to dogfood the app All Whatnauts are expected to develop a deep understanding of our product. Were passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy). Parental Leave 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence. EOE Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce. #J-18808-Ljbffr