Revenue / Marketing director

The Revenue / Marketing director is a key leadership role responsible for overseeing and

optimizing sales and marketing operations to drive revenue growth and efficiency.

This role plays a crucial part in developing and executing revenue strategies, managing data-driven

decision-making, and ensuring alignment across sales, marketing, and customer success

teams.

ABOUT THE COMPANY

Prime Landscaping & Snow Removal is a full-service landscaping company with a

comprehensive design/build philosophy. We believe in a seamless process where a single

landscape designer oversees your project from initial concept to final execution. This

approach ensures clear communication, consistency, and a personalized experience to bring

your vision to life.

Beyond landscaping, we have expanded our services since 2021 to include excavation,

demolition, trucking, and hauling. Our extensive nursery offers a wide selection of plants,

various rock options, and colored mulch—truly making us your "one-stop shop" for all outdoor

property needs.

With over 20 years of experience, our team of skilled professionals is dedicated to delivering

exceptional results with attention to detail. Fully licensed and insured, we take pride in

maintaining the beauty and functionality of your property year-round.

OBJECTIVES

● Develop and implement data-driven revenue operations strategies that improve sales

efficiency, marketing effectiveness, and customer retention.

● Streamline processes to improve conversion rates, reducing friction from lead

generation to closed sales.

● Ensure alignment between sales and marketing teams, improving lead quality,

handoff processes, and customer acquisition.

● Track and analyze sales pipeline performance, marketing campaign effectiveness, and

revenue growth trends to optimize decision-making.

● Establish 100% accuracy in CRM data, improving lead tracking, reporting accuracy, and

automation of sales workflows.

● Launch monthly, weekly and daily training sessions for the sales team, ensuring

improved closing techniques, objection handling, and use of sales tools.

● Optimize paid search and social campaigns to increase return on ad spend (ROAS),

while tracking performance throughout the sales funnel.

● Ensure website and landing pages are continuously improved to increase

engagement and conversion rates.

● Work closely with customer success teams to reduce churn and improve client

retention, ensuring long-term revenue growth.

● Develop and refine weekly and monthly reporting frameworks to provide leadership

with actionable insights into revenue trends and sales performance.

● Evaluate and optimize third-party tools, CRM systems, and automation software,

ensuring they contribute to overall sales and marketing efficiency.

COMPETENCIES

● Deep understanding of sales, marketing, and customer success processes, ensuring

seamless revenue generation and operational efficiency.

● Ability to analyze revenue metrics, sales data, and marketing performance to drive

informed business strategies.

● Expertise in integrating sales and marketing efforts, ensuring lead quality, smooth

handoff processes, and improved conversion rates.

● Strong experience with CRM platforms (Salesforce, HubSpot, etc.), automation tools,

and analytics software to optimize operations.

● Proven ability to streamline lead-to-cash processes, reduce bottlenecks, and improve

overall operational effectiveness.

● Strong ability to define, measure, and report key revenue and sales performance

indicators (KPIs) to optimize business growth.

● Ability to manage and mentor sales and marketing teams, ensuring they have the

necessary skills and tools to drive results.

● Experience in managing paid social, search campaigns, and conversion optimization,

ensuring strong ROI on marketing investments.

● Ability to identify revenue inefficiencies, analyze root causes, and implement

data-driven solutions to enhance revenue growth.

● Strong ability to work cross-functionally with leadership, finance, product, and

customer success teams to ensure revenue optimization.

● Knowledge of website analytics, UX optimization, and digital engagement strategies

to drive sales and customer acquisition.

● Ability to stay up to date with industry trends, emerging technologies, and best

practices in revenue operations and sales strategy.

EDUCATION AND EXPERIENCE

● Bachelor's degree required in Business Administration, Marketing, Finance,

Economics, Data Analytics, or a related field.

● Master's degree (MBA or Master's in Data Analytics/Revenue Management) preferred,

but not required.

● 5+ years of experience in revenue operations, sales operations, marketing analytics, or

a related field.

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational

and multicultural workforce, Prime Landscaping & Snow Removal recognizes that a diverse

staff, reflective of our community, is an integral and welcome part of a successful and ethical

business. We hire local talent at all levels regardless of race, color, religion, age, national origin,

gender, gender identity, sexual orientation or disability, and actively foster inclusion in all

forms both within our company and across interactions with clients, candidates and partners.

If this position caught your eye, send us your resume

For best consideration, include the job title and source where you found this position in the subject line of your email to daniel@primelandscapingparkcity.com

Already a candidate?

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