Overnight Stock Associate/Stock Leads

Lead Generation Associate

As a Lead Generation Associate for WTW's North America Health and Benefits (H&B) business, you will deploy sales campaigns, tools and technology to identify, generate and cultivate potential clients. Collaborating with WTW H&B consulting, marketing, and sales colleagues you will support vital efforts to bolster the top of our sales pipeline with qualified leads. This role sits within WTW's cross-segment Global Sales Operations team and specifically supports the North America H&B business. This is a rare opportunity to explore a career in sales operations at WTW.

Note: Employment-based non-immigrant visa sponsorship and/or assistance is not offered for this specific job opportunity.

As a Lead Generation Associate, you will play a crucial role in bridging H&B North America's Sales Operations with individual Market/Regional Sales leaders. Leverage data and tools to help sales teams identify and prioritize high-potential prospects; develop and pilot data-driven sales campaigns for effective rollout to our sales community.

Partner with lead generation and business development counterparts within other WTW businesses to generate cross-sell opportunities.

Inbound Lead Strategy and Optimization

Conduct beta and A/B testing of go-to-market materials, including sales email templates and social media posts; Track and document campaign-related activities and opportunities in the CRM to support accurate ROI analytics and measure campaign success.

CRM Management and Optimization

Investigate and implement new CRM features to enhance communication, collaboration, and lead conversion rates.

Maintain CRM data accuracy and integrity. Provide training and ongoing support to sales teams to optimize CRM usage for sales prospecting activities and ensure accurate sales pipeline.

Act as liaison between Sales Operations and Market and Regional Sales Leaders for the ongoing development of CRM reporting and analytics.

Passion for business development, sales, and/or sales operations; Proactively seeks out and develops creative solutions to problems.

Excellent communication skills, both written and verbal, with the ability to collaborate effectively with cross-functional teams and leaders.

Self-starter who can prioritize and manage multiple projects with potentially shifting needs and deadlines.

familiarity with CRM systems, sales technology and lead generation tools.

Excellent Microsoft Office skills, particularly Excel.

Bachelor's degree or equivalent experience; Base salary range and benefits information for this position are being included in accordance with requirements of various state/local pay transparency legislation. Please note that salaries may vary for different individuals in the same role based on several factors, including but not limited to location of the role, individual competencies, education/professional certifications, qualifications/experience, performance in the role and potential for revenue generation (Producer roles only).

This role is also eligible for an annual short-term incentive bonus.

Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Commuter Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program)

Leave Benefits: Paid Holidays, Annual Paid Time Off (includes paid state/local paid leave where required), Short-Term Disability, Long-Term Disability, Other Leaves (e.g., Retirement Benefits: Contributory Pension Plan and Savings Plan (401k). EOE, including disability/vets

Willis Towers Watson Plc