Director of Editorial Content

Title: Director of Editorial Content Reports to: VP of Marketing Hybrid (in-office 3–4x per week) The Director of Editorial Content oversees the brand’s direct-to-consumer content strategy — defining voice, narrative, and messaging across all owned channels. This role ensures that every touchpoint — from email and e-commerce to social and print — reflects the brand’s storytelling vision and tone. The Director will set the strategy and tone for all written communication, manage the content calendar, and lead the copywriter and social media manager in producing elevated, conversion-driven, and brand-aligned storytelling. Roles & Responsibilities: Editorial Strategy & Voice · Define, evolve, and protect the brand’s editorial voice, ensuring consistency across all consumer touchpoints. · Develop and own the direct-to-consumer editorial calendar — integrating product launches, cultural moments, and marketing campaigns. · Translate brand strategy into compelling copy that resonates emotionally and supports business objectives. Owned Channel Content · Oversee all written content for owned channels including e-commerce, email, and social media · Set strategy and oversee execution of the email marketing calendar in collaboration with CRM and creative teams · Ensure all content ladders up to the overarching brand narrative and amplifies campaign messages set by the marketing team E-commerce & Product Copy · Own all product descriptions and editorial storytelling, balancing conversion needs with brand tone · Collaborate with E-commerce, Merchandising and Design team to ensure copy is accurate, persuasive, and aligned with product priorities Content Amplification & Cross-Functional Alignment · Partner with Brand Marketing and Creative teams to ensure campaigns are extended through owned digital channels · Oversee amplification of brand moments through social storytelling, editorial features, and email sequencing · Ensure messaging alignment across DTC, retail, paid advertising and media platforms Print & Campaign Materials · Write and edit copy for print mailers, lookbooks, and seasonal storytelling collateral for store teams and wholesale partners · Collaborate with design and production teams to maintain editorial and visual harmony Team Leadership · Manage and mentor a Copywriter and Social Media Manager, fostering creativity, accountability, and consistency · Provide editorial guidance across teams to elevate writing quality and clarity · Partner with leadership to ensure storytelling supports larger brand goals and initiatives Education and experience required: · Bachelor’s degree in English, Journalism, Marketing, Communications, or related field · 8–10+ years of editorial and brand copy experience, ideally within fashion, luxury, or lifestyle sectors · Proven success leading DTC content strategy and editorial planning. · Exceptional writing and editing skills with a refined understanding of brand storytelling and digital engagement · Experience managing social and editorial teams, with strong leadership and communication abilities · Familiarity with CRM, e-commerce, and social media analytics tools · Highly organized, detail-oriented, and able to balance storytelling creativity with strategic goals. · An intuitive storyteller who understands both creative nuance and consumer psychology. · Leader with a deep editorial sensibility and ability to inspire tone consistency across all channels. · Collaborative partner who thrives at the intersection of creativity and commerce. · Analytical and agile — able to optimize storytelling for engagement and performance. The compensation for this position ranges from $150,000- $165,000. The rate of pay offered will be dependent upon the candidate’s relevant skills and experience. In addition, there is a comprehensive benefits package including: medical, dental, vision, supplemental benefits through AFLAC, a retirement plan various paid time off programs, and employee discount/perks.