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REMOTE - Web Marketing Manager

4 weeks ago

Baldwin Park CA, United States WonderFold Full time

As the Director of Marketing, you will spearhead the strategy and execution of marketing initiatives that fuel brand growth, deepen customer connection, and deliver business results in a direct-to-consumer environment. You’ll lead and develop the full suite of marketing functions—including brand, digital, content, performance marketing, and consumer insights—by guiding a high-performing team of 4–5 direct reports. The ideal candidate is a strategic thinker and results-driven leader with a deep understanding of consumer behavior, data-driven decision making, and cross-functional collaboration.
This role requires strong business acumen, strong executive presence, creative leadership and operational discipline to drive consistent execution and long-term brand equity.
Brand Strategy & Management
Develop and oversee the brand strategy, ensuring consistent and differentiated positioning across all channels
Lead brand architecture, messaging, and go-to-market planning for existing and new product lines
Identify growth opportunities based on consumer insights, category trends, and competitive analysis
Oversee brand guidelines and ensure alignment across all customer-facing content and communication
Direct-to-Consumer Growth & Performance Marketing
Lead the strategy and execution of customer acquisition and retention across digital channels including paid media, search, email/SMS, and website optimization
Partner with internal and external teams to execute high-performing, full-funnel marketing campaigns
Ensure seamless integration of marketing efforts with eCommerce operations, customer experience, and product teams
Build and maintain dashboards and performance reporting across marketing activities
Leverage data to inform decisions on campaign performance, customer segmentation, LTV, CAC, and attribution modeling
Provide leadership with regular updates on marketing performance, budget pacing, and forward-looking forecasts
Use both quantitative and qualitative insights to inform ongoing brand and growth strategy
Build, lead, and mentor a high-performing marketing team across brand, digital, and content functions
Manage agency partners and vendors to ensure strategic alignment and operational excellence
Collaborate with the executive team on business planning, brand development, and cross-functional initiatives
Promote a culture of accountability, innovation, and results within the marketing organization
Creative Development & Content Oversight
Guide the creative and content strategy across all customer-facing channels, including digital, social, video etc.
Oversee campaign development from brief through execution, ensuring alignment with brand strategy and business objectives
Support influencer, ambassador, and community engagement strategies that drive awareness and brand loyalty
Ensure high standards of creative excellence, brand consistency, and customer resonance

Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA preferred).
7–10 years of progressive marketing experience, CPG brand management preferred and demonstrated success in D2C marketing
Experienced in coaching and leading teams
Proven ability to lead and scale marketing functions in a growth-stage or omni-channel consumer business
Deep understanding of performance marketing, customer journey optimization, and marketing analytics
Experience managing cross-functional teams, external agencies, and complex marketing programs
Strong commercial acumen, communication skills, and executive presence