Senior Director, Global Brand Strength Insights

Senior Director, Global Brand Strength Insights Visa is a world leader in payments and technology, with over 259billion payment transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose to uplift everyone, everywhere by being the best way to pay and be paid. Job Description This role leads Visas global brand measurement agenda endtoendintegrating perception and behavior data, modern experimentation, and AIdriven insightto drive business impact for the enterprise. Impact you will drive With the Vice President of Global Insights & Analytics, set a global measurement vision that quantifies brand buildings financial impact. Continue building a unified modern measurement ecosystem combining consumer, media data, and firstparty behavioral signals into one source of truth. Develop executiveready narratives and operating rhythms that translate complex signals into clear decisions for leadership. How youll lead and influence Serve as the enterprise translator for brand strength, bridging data science, research, marketing, finance, and product to drive aligned decisions at pace. Influence without formal authority by leveraging subjectmatter expertise, organizational savvy, and strategic relationships across multiple levels. Codify a measurement operating model with shared templates, taxonomies, and cadences so regions can act locally within a globally coherent system. Champion a testandlearn culture that prizes causal evidence and continuous optimization over retrospective reporting. Embrace the Visa Leadership principles in all activities with particular attention to stakeholder management across key functions and geographies. Core responsibilities Coach a global insights team and supplier partners, setting standards for rigor and storytelling and lead the brand strength center of excellence globally. Merge perceptual and behavioral data to model drivers of brand preference and advocacy. Develop a system for insights delivery to cater to different use cases across the enterprise with clear connections to business outcomes to elevate insights literacy and decision quality. In partnership with data science and data management teams, build AIenabled insights toolkits, executive dashboards, and decision forums for KPI alignment and timely coursecorrections market by market. Modern capabilities we value A unified measurement mindset that considers all relevant sources of insight for more powerful activation across the enterprise. AIaccelerated learning via using LLMs to explore early signals and compress synthesis cycles while maintaining human oversight where nuance matters. Expertise in operating model design including creating crossfunctional rituals, roles, and standards that raise marketing performance and speed to decision. The ability to influence at scale, build coalitions across regions and functions and win decisions through credibility, clarity, and trust. Handson comfort with analytics stacks (SQL, Python, or BI) and marketing data structures. Ability to scope models and challenge vendors. This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager. Qualifications Basic Qualifications 12+ years of work experience with a Bachelors Degree or at least 10 years of work experience with an Advanced degree (e.g., Masters/MBA/JD/MD), or a minimum of 5 years of work experience with a PhD. Preferred Qualifications 15+ years of experience with a Bachelors Degree or 12 years of experience with an Advanced Degree (e.g., Masters, MBA, JD, or MD), PhD with 9+ years of experience. 12+ years in brand insights and analytics with 5+ years leading global or multiregion teams in a matrixed environment. Deep experience with multiple methodologies including quantitative and qualitative research, brand tracking, campaign measurement, segmentation, neuroscience, marketing attribution, causal inference, and geo experiments. Proven ability to combine surveybased perceptions with firstparty behavioral data, media exposure, and commerce signals to model brand drivers and outcomes. Executive communication excellence. Ability to synthesize complexity and influence Csuite and country leadership without formal authority. Experience implementing AI safely within insights workflows, including validation of GenAI outputs and clear humanintheloop protocols. Additional Information Work Hours: Varies upon the needs of the department. Travel Requirements: 510% of the time. Mental/Physical Requirements: This position will be performed in an office setting. The position requires the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment such as telephones and computers. Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law. U.S. applicants only: The estimated salary range for a new hire into this position is 230,500.00USD to 334,700.00USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on jobrelated factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program. #J-18808-Ljbffr